B2B Campaign Specialist - FinTech - Cape Town - R360k CTC at Delta-v

About the role

• This is a brand new opening which has been created due to growth in our business. It’s an opportunity to take responsibility for supporting the end-to-end delivery of demand generation campaigns for high growth international FinTech companies. You’ll get extensive training on Delta-v’s market leading outbound methodology and learn how to set up, run, and optimise high performing campaigns. 

In the role you’ll be responsible for:

• Supporting client onboarding by setting up project plans, scheduling workshops, preparing agendas, and building campaign playbooks.
• Writing sales copy & content that converts into Sales Qualified Meetings
• Compiling buyer persona data and managing outbound messaging templates.
• Supporting client campaign management by coordinating mini-campaigns and messaging updates.
• Assisting with campaign optimisation by collating campaign data and implementing improvements.
• Supporting Delta-v’s inbound demand generation activities through content development and execution (blogs, social, webinars).

Requirements

Essential skills and experience that you’ll bring to the role:

• University degree in English, Linguistics, Journalism, or a related field.
• 2+ years working experience in marketing roles.
• B2B marketing experience preferable, ideally in lead generation or demand generation.
• Strong copywriting skills with experience writing conversion-focused B2B content/copy (e.g. email, ads, social).
• Ability to clearly communicate complex concepts in simple ways (written and verbal).
• Detail-oriented, conscientious, and highly organised.
• Curiosity and a love for learning about new products, markets, and technology.
• Strong data analysis skills, ability to problem solve and think critically.