Bank Marketing Manager: Growth and acquisitions at Discovery Limited

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of digital brand and communication strategies and solutions.
• Interfacing with senior businesspeople to define and co-ordinate brand or communication strategies.
• Understanding the impact of that strategy across business.
• Understanding reporting and implementing insights to further drive business objectives.

Areas of responsibility may include but not limited to

• Drive a digital marketing acquisition strategy, including creative and content solutions for upper funnel and performance marketing, using targeted propositions for different segments, and Discovery audiences
• Creation of seamless client and lead generation journeys
• Deliver integrated marketing campaigns to drive awareness, consideration and interest across all platforms
• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Understanding digital reporting and how to implement insights to refine business strategies
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business people, both at a strategic and operational level

Proactive

• Bringing ideas to business
• Doing feasibility studies and defining new ways of doing things
• Measure impact and drive corrective action
• Ensure effective implementation of plans
• Manage conflict

Reactive

• Responding to business needs

Competencies

Knowledge

• South African banking industry and segments
• Understanding of different Discovery audiences beneficial
• Various direct marketing channels required including digital marketing channels as well as a working knowledge of various media channels
• Digital creative/design and content development
• Digital reporting processes
• Discovery’s products and business processes beneficial
• Production processes (including time lines and costing)

Skill

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects
• Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted relationships with stakeholders
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Communicate well in English both in writing and verbally
• Analyse campaign effectiveness and suggest improvements
• Keep abreast of trends in campaigning across industries
• Develop multi-channel campaign plan and project manage implementation thereof
• Provide strategic and tactical feedback to Product teams on go-to-market feasibility and plans
• Understanding of creative lead generation sources
• Understand and measure ROI for campaign interventions
• Conceptualise creative campaigns to solve business problems

Attributes

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

Education and Experience

Qualifications

• Minimum 3-year undergraduate degree. Post graduate qualification in marketing is preferable.
• Minimum of 5 years’ experience in Marketing and Communication
• 3 to 5 years’ experience in Financial Services client acquisition
• Relevant industry experience (Financial Services)