Brand Manager-1Life at 1 Life Insurance

RESPONSIBILITIES

Marketing Execution

• Deliver specified outcomes and provide others with expert advice while working within established marketing programs.
• Create brand prominence through co-ordinated activities and communication.
• Deliver against business metrics through multiple activities and touchpoints.

Brand Strategy and Effectiveness

• Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
• Develop and implement an integrated brand strategy to yield optimal business results.

Brand Positioning

• Assist in achieving brand positioning and lead on contributing ideas to brand plans.

Marketing Communications

• Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales.
• Effectively utilise all channels, in an integrated and co-ordinated manner to deliver on brand strategy.
• Identify suitable brand opportunities and execute accordingly.

Data Collection and Analysis

• Collate and analyse data using pre-set tools, methods and formats. Involves working independently.

Portfolio Management

• Deliver small project workstreams, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.

Stakeholder Engagement (Internal and External)

• Contribute to stakeholder engagement through identifying stakeholders, finding out their needs/issues/concern and reacting to these by arranging meetings and events and drafting supporting materials to promote understanding and commitment.
• Agency management: Manage day-to-day agency operations in order to achieve optimal return from agency resources. Internal and external supplier management: Co-ordinate and collaborate with all relevant stakeholders to ensure delivery of brand strategy through the entire value chain.

Marketing Impact Assessment

• Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain ormaintain external professional accreditation where relevant to improveperformance and fulfill personal potential.
• Maintain an understanding of relevanttechnology, external regulation, and industry best practices through ongoingeducation, attending conferences, and reading specialist media.

Operational Compliance

• Develop knowledge and understanding of the organisation's policies andprocedures and of relevant regulatory codes and codes of conduct to ensureown work adheres to those standards. Obtain authorisation from a supervisor ormanager for any exceptions from mandatory procedure.
• Ensure strict brand governance on all internal and external communications and application of brand CI.

EDUCATION

General Education

• Grade 12/ SAQA Accredited Equivalent (Essential)
• Undergraduate Degree in Marketing/Advertising / Communications Qualification or equivalent (Essential)
• Postgraduate Marketing/Advertising/Communications qualification (Advantageous)

EXPERIENCE

General Experience

• 3 - 5 years' Brand Management experience (Essential)
• Agency experience (Essential)
• Traditional and Digital Media experience in both buying, planning and strategy (Advantageous)

Managerial Experience

• 1 - 2 years' experience of supervising and directing people and other resources to achieve specific end results within limited timeframes (Advantageous)