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Energy & Flavours (Mirinda, Mountain Dew, 7 Up) Strategy Implementation for multiple countries:
Management and target achievement of product portfolios within leading brands
Maintain country matrix and understand sales mix of all brands by brand
Liaise with advertising agencies, country marketing teams and suppliers on advertising and promotional campaigns.
Lead brands and communication support ensuring brand values, vision, positioning, are adhered to.
Work cross functionally to ensure strong implementation & brand controls
Assist with the development LT & ST brand plans & strategy (Strat Plan & AOP, Portfolio) with guidance from Marketing Manager.
Lead and support the development and execution of local thematic communication, instrumental in localizing and driving brand communication
Manage and administer brand budgets with approved levels in line with agreed AOP
Develop monthly dashboards
Strategic Brand Planning /Annual Operating Plan Execution:
Support and align with the Marketing Manager on the Brands SBP and AOP development.
Develop Brands marketing strategies to develop objectives and implementation plans to facilitate business unit growth.
Design, implement, and facilitate annual marketing plan.
Alignment of plans with the bottlers across markets, ensuring strong implementation across markets
Identify and evaluate ideas to maximise competitive advantage
Bring the strategy to life:
Drive alignment on strategy and implementation plans for Energy & Flavour Brands to deliver results: volume-revenue-nopbt.
Constantly monitor brands performance vs. plan; proactively propose corrective actions if necessary
Communicate plans to sales, monitors execution, seeks feedback and post evaluates results of promotions
Drives ATL copy development / adaptation (TV, print, radio, OOH, etc.) and media campaign preparation
Works with bottlers to drive brand BTL campaign; e.g. grassroots and sampling events, oversees sponsoring and consumer events.
Owns POS materials and equipment central creative (look and feel) – aesthetics.
Liaises with partners (creative, media agencies etc.), ensures legal input
Manages category budget (directly pull; indirectly push)
Manage Multifunctional teams:
Coordinate and lead the team’s work stream consisting of marketing, R&D, operations, finance, purchasing and external partners.
Input into joint business planning process on NCB’c / energy with respective bottlers
Drive alignment with bottlers, franchise teams, support team, Marketing Manager, Marketing Director and LT to get buy-in and commitment.
Capability/ Strengthen and Leverage the Organisation
Dive into brand history, how they have performed in terms of market share, sales and profitability. Analyse the key drivers of strong / weak performance. Build on learnings to drive brand growth
Liaise with Marketing Manager on developing programs and best practices
Takes responsibility on personal growth, functional performance and development objective
Develop an in-depth understanding of competitors' strengths and weaknesses. Be acutely aware of their activities in the marketplace at any given time.
Take ownership of every aspect of the brand's performance - sales, cost of goods, gross profit, BMI spending, product quality, presentation, stock availability, etc.
Bachelor's degree in marketing, business, or related discipline as a minimum
FMCG marketing experience (3 years min within marketing)
Results driven individual with experience developing brand plans, strategies
Exceptional critical thinking, problem-solving, and decision-making skills resulting in flawless executions
Open minded with a collaborative spirit and strong influencing / negotiation skills
Ability to work as part of a cross-functional team with peers, teams on the ground and leaders
Excellent written, verbal communication and presentation skills
Strong conventional media, social media and digital communication skills
Well-developed social media understanding; strategy, content calendars, KPI’s, proven execution
Detail-oriented with the ability to manage projects from inception through execution
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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