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  • Posted: Sep 14, 2021
    Deadline: Not specified
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  • PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the worl...
    Read more about this company

     

    Brand Manager: Beverages

    Job Description

    Energy & Flavours (Mirinda, Mountain Dew, 7 Up) Strategy Implementation for multiple countries:

    • Management and target achievement of product portfolios within leading brands

    • Maintain country matrix and understand sales mix of all brands by brand

    • Liaise with advertising agencies, country marketing teams and suppliers on advertising and promotional campaigns.

    • Lead brands and communication support ensuring brand values, vision, positioning, are adhered to.

    • Work cross functionally to ensure strong implementation & brand controls

    • Assist with the development LT & ST brand plans & strategy (Strat Plan & AOP, Portfolio) with guidance from Marketing Manager.

    • Lead and support the development and execution of local thematic communication, instrumental in localizing and driving brand communication

    • Manage and administer brand budgets with approved levels in line with agreed AOP

    • Develop monthly dashboards


    Strategic Brand Planning /Annual Operating Plan Execution:

    • Support and align with the Marketing Manager on the Brands SBP and AOP development.

    • Develop Brands marketing strategies to develop objectives and implementation plans to facilitate business unit growth.

    • Design, implement, and facilitate annual marketing plan.

    • Alignment of plans with the bottlers across markets, ensuring strong implementation across markets

    • Identify and evaluate ideas to maximise competitive advantage


    Bring the strategy to life:

    • Drive alignment on strategy and implementation plans for Energy & Flavour Brands to deliver results: volume-revenue-nopbt.

    • Constantly monitor brands performance vs. plan; proactively propose corrective actions if necessary

    • Communicate plans to sales, monitors execution, seeks feedback and post evaluates results of promotions

    • Drives ATL copy development / adaptation (TV, print, radio, OOH, etc.) and media campaign preparation

    • Works with bottlers to drive brand BTL campaign; e.g. grassroots and sampling events, oversees sponsoring and consumer events.

    • Owns POS materials and equipment central creative (look and feel) – aesthetics.

    • Liaises with partners (creative, media agencies etc.), ensures legal input

    • Manages category budget (directly pull; indirectly push)


    Manage Multifunctional teams:

    • Coordinate and lead the team’s work stream consisting of marketing, R&D, operations, finance, purchasing and external partners.

    • Input into joint business planning process on NCB’c / energy with respective bottlers

    • Drive alignment with bottlers, franchise teams, support team, Marketing Manager, Marketing Director and LT to get buy-in and commitment.


    Capability/ Strengthen and Leverage the Organisation

    • Dive into brand history, how they have performed in terms of market share, sales and profitability. Analyse the key drivers of strong / weak performance. Build on learnings to drive brand growth

    • Liaise with Marketing Manager on developing programs and best practices

    • Takes responsibility on personal growth, functional performance and development objective

    • Develop an in-depth understanding of competitors' strengths and weaknesses. Be acutely aware of their activities in the marketplace at any given time.

    • Take ownership of every aspect of the brand's performance - sales, cost of goods, gross profit, BMI spending, product quality, presentation, stock availability, etc.

     

    Qualifications/Requirements

    • Bachelor's degree in marketing, business, or related discipline as a minimum

    • FMCG marketing experience (3 years min within marketing)

    • Results driven individual with experience developing brand plans, strategies

    • Exceptional critical thinking, problem-solving, and decision-making skills resulting in flawless executions

    • Open minded with a collaborative spirit and strong influencing / negotiation skills

    • Ability to work as part of a cross-functional team with peers, teams on the ground and leaders

    • Excellent written, verbal communication and presentation skills

    • Strong conventional media, social media and digital communication skills

    • Well-developed social media understanding; strategy, content calendars, KPI’s, proven execution

    • Detail-oriented with the ability to manage projects from inception through execution

    Method of Application

    Interested and qualified? Go to PepsiCo on www.pepsicojobs.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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