Brand Manager - Dell ISG at First Distribution

MAIN PURPOSE OF POSITION:

• The Dell ISG Brand Manager is responsible for driving the growth, profitability, and overall success of the Dell Infrastructure Solutions Group (ISG) portfolio. This includes developing and executing brand strategy, achieving revenue and gross profit targets, managing vendor and reseller relationships, and ensuring operational excellence across all supporting functions.
• The role oversees sales performance, business development, marketing initiatives, budget and stock management, partner enablement, and team development, while ensuring that Internal Sales Support, Pre-Sales, Procurement, and Logistics teams have the necessary skills, knowledge, and certifications to effectively support the Dell ISG business.

Dell ISG Brand Manager Job Duties and Responsibilities
Sales

• Driving Gross Profit targets through Resellers.
• Selling First Distribution’s product portfolio within existing Resellers.
• Recruitment of new Resellers.
• Display key competencies of product knowledge and brand programs across the relevant portfolio of products.
• Bi-weekly sales review with Line Manager.
• Drive targeted partner development planning.
• Drive Sales Strategy and overview sessions with resellers.
• On-boarding processes within accounts: operational, sales, technical processes.
• Build and manage effective relationships with relevant team members and resellers.
• Ensure the satisfactory execution of the aligned business plan in conjunction with your Line Manager and Brand Managers.
• Demonstrate sales growth.
• Demonstrate the ability to Identify and Qualify new deals and partners in order to sustain the required levels of pipeline and target coverage
• Report opportunity details to the Line Manager and brand managers on a regular basis (weekly) showing deal progression and pipeline creation using the Customer Relationship Management system.
• Ensure that sales targets are achieved and report any deviations with detailed explanations.
• Ensure targeted profit margins are achieved.
• Ensure brand rebates are realized.
• Ensure adherence to Call Plans
• Ensure weekly activities and minutes of meetings are reported to the Line Manager.
• Ensure sales reports and sales forecasts are submitted to Line Manager.

Manage the Brand Sales performance and operational excellence

• Driving revenue and GP targets for the assigned brand/s across the full territory where we have distribution rights.
• Continuously support sales growth in all regions.
• Executing on and aligning with Vendor objectives.
• Driving Vendor Strategy and portfolio within existing and new targeted accounts.
• Understand Vendor strategy, programs, and complete portfolio of products
• Run Quarterly Business Review Sessions with the vendor
• Partner recruitment and Development – Operational processes
• Build and manage relationship with Vendors team members
• Understand in detail the vendor's rebate programs and ensure alignment to maximize rebate attainment.
• Report opportunity details to the Vendor on a regular basis (as required by the vendor) showing deal progression and pipeline creation using the CRM (Customer Relationship Management) system
• Ensure that sales targets are achieved and report any deviations with detailed reasoning
• Management of the brand budget and P&L.
• Balance the income statement and any General Ledger accounts assigned to the brand at least monthly.
• Manage any stock and ensure optimal stock is purchased and avoid stock aging.
• All Warehousing and Logistics associated with assigned brand/s
• Control the Operating profit for the brand in accordance with the budget.
• Pipeline management using CRM – ensure accuracy is always maintained
• Manage pricing and margins to maximise profitability.
• Ensure the accuracy of product codes and pricing
• Remain updated with product changes and required training certifications.
• Ensure all staff who require training are trained and all certifications are maintained.

Marketing Management

• Conduct Marketing Planning sessions and take Accountability for the Marketing plan.
• Work with both EMMC and Vendor Marketing teams to ensure the effectiveness of all Marketing activity.
• Partner Enablement (Target, Certifications, growth)
• Develop a Business Development Plan that documents the key sales & marketing strategies and a management system that measures performance and success.
• Align marketing activities in each region appropriately
• Work on growing market share
• Understand the competitive landscape and develop strategies to maintain competitive advantage.
• Ensure customer enablement is run frequently, and customers are always updated with the latest from the vendor.

People Management

• Manage the Sales Specialists and ensure they are performing their role according to defined KPI’s targets etc.
• Ensure Sales processes are managed end-to-end by all sales staff representing your brand/s.
• Take accountability for the skills/knowledge of all back-office functions and processes including but not limited to: Internal Sales Support, Pre-sales, Procurement, and Logistics.

REQUIREMENTS

Internal training associated with competencies:

• During the first week of your employment, you'll be presented with a meticulously crafted learning map designed to seamlessly guide you through your on-the-job training experience.

Requirements :

• Grade 12
• An IT Diploma/Degree would be advantageous
• A minimum of 5 years of Brand Management or Business Development experience in the IT Distribution Industry
• Have strong interpersonal and communication skills with staff at various levels
• Creative, solution-driven attitude
• Be willing to work in an agile environment where changes are frequent, and technologies evolve
• Experience in business/commercial management (budgeting, cost-benefit analysis, product pricing)

Skills and Abilities:

• Systems: Excel, CRM Accpac will be an advantage
• Sense of urgency
• Strong Self Motivational and Empowerment skills.
• Strong Communication Skills.
• Strong Relationship and Self-Management Skills.
• Takes Initiative.