Brand Manager - Exact - (Fixed-Term Contract) at TFG (The Foschini Group)

Job Description

• The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

Responsibilities

• Provide strategic input into our marketing strategy, introducing newness, creativity & innovation into our brand plans
• Plan & execute all brand campaigns, informed by our 52-week business calendar & working with cross-functional teams and internal & external stakeholders
• Identify, manage & drive brand exposure & engagement across all appropriate channels instore & online, timeously & within budget
• Manage & analyse customer & competitor research & deliver actionable insights that drive growth
• Co-create & report on all KPI’s, improving performance delivery & efficiencies
• Maintain & develop the brand image across all channels
• Manage all aspects of the annual budget

Qualifications

• Relevant Tertiary Qualification 
• A Marketing Degree or Diploma would count in your favour
• 5+ years Experience as a Brand/Marketing Manager
• Leadership & Management skills – proven track record managing direct reports

Skills:

• Excellent planning and organisational skills
• Excellent written & verbal communication skills 
• Computer literate, with strong digital proficiency in Microsoft Office, AI tools/applications, social media platforms & analytics tools
• Strong focus on AI adoption and leveraging technology-driven solutions to enhance operational effectiveness.
• Ability to work with speed, agility, and adaptability in a fast-paced environment

Behaviours:

• Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
• Building Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Drives Engagement - inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organisational Savvy - understands and navigates dynamics created by processes, systems, and people
• Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation