Brand Manager FC SSA at Kimberly-Clark

• The purpose of the Brand Manager role is to develop, manage and sustain a profitable brand / brand portfolio.

In this role, you will be responsible for the following actions:

• Provide input into the brand strategy review (situational analysis) – Working closely with EMEA team
• Responsible for developing Annual Brand Plan taking category, brand, consumer and customer priorities and objectives into consideration
• Responsible for executing Marketing Plan, briefing and guiding the agencies to deliver effective marketing campaigns
• Support the team in the creative development process for all ATL and BTL communication together with the various agencies.  Give input into media planning and spend
• Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
• Partner with Shopper marketing agency & Category team to manage all the “Below the line” activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
• Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans – working closely with Category & Trade team
• Track, analyze and evaluate all brand initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, and sector profitability targets
• New product development & introduction (NPI – Project Management)
• Ensures communication to all relevant stakeholders during projects
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI’s and KC corporate compliance
• Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
• Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen
• Managing the research process where appropriate
• Ensure administrative responsibilities to facilitate campaign execution are attended to (creation of purchase orders, arranging sample stock, managing/tracking spend and project tracking in relevant status meetings)

To succeed in this role, you will need the following:

JOB REQUIREMENTS

• Marketing bachelor’s degree / IMM Diploma
• 2-3 years continuous job experience as Marketing Assist / Junior Brand Manager, in the FMCG industry
• Exposure to and understanding P&L and ROI is critical.
• Proven ability to develop strong working relationships, and to deliver business results.

Skills:

• Analytical
• Project management with strong time management
• Strategy development and Planning implementation
• Financial acumen: P&L; SKU profitability
• Flexible with ideas within a changing work environment
• Brand management: share, volume, NSV, OP, equity
• Improving performance: Monitoring sales performance, identify and explore possible opportunities for growth
• Experience with and knowledge of Digital Marketing landscape
• Proficient in MS Office: Excel, Word, PowerPoint
• Strong presentation skills
• Research knowledge

Deadline:24th March,2026