Brand Manager Local Heroes at Reckitt

About the role

Builds strong brands, which will delight target consumers and generate strong business results. Contributes to the development and execution of the brand(s) innovation pipeline. As an integral member of a dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in developing the overall category strategy. Marketing at RB is challenging and rewarding, based on consumer insights, strong innovations and purpose. It is also a proven discipline and has developed senior leaders across the business especially those with entrepreneurship values and personal drive for achievement.

Your responsibilities

• Leads the development of strong and functionally (trade marketing, media, supply, sales and finance) aligned brand plans. Ensures execution of plans; tracks and monitors plans to deliver financial and share targets. Monitors the impact of plans on brand performance and brand health.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flawless Project Management to Innovation & Renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
• Consistently analyses brand performance KPIs (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking). Translates them into actionable business opportunities in the form of business development initiatives (BDIs) and new product launches (NPDs)
• Understands the omnichannel environment and contributes to the creation of attractive and rewarding brand experiences across various touch points.
• Develops updates and ensures implementation of digital strategy for the brand in alignment with key local, regional, and global stakeholders.
• Accountable for tracking marketing budget and demonstrates understanding of the impact of Marketing and Trade investments on the brand.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand’s equity and company's reputation.

The experience we're looking for

• Should have a minimum 5 years of experience in marketing and has experience in managing local brands within the FMCG environment.
• Minimum bachelor’s degree in business management and marketing with excellent record of accomplishment
• Full understanding of key drivers of brand/product P&L and how to action them.
• Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross-functional teams: Supply Chain, Trade Marketing and Sales department to ensure on time and in full execution.
• Strong understanding of market research, insight, and ability to leverage into brand development and/or activation strategies.
• Good understanding of offline and online media touch points and the role they play in the consumer engagement funnel.
• Understanding of digital and eCommerce landscape. Proven record of accomplishment in delivering strategic digital marketing campaigns advantageous
• Able to manage complex projects across new launches & communication projects.
• Strong 4P fundamentals understanding of the South African modern & traditional trade. Candidates with experience in Trade Marketing will be given preference.
• Self-starter, with strong sense of urgency & ownership, an independent thinker, with strong leadership and communication skills, with the ability to thrive in a cross functional environment.