Brand Manager – Non insurance (Group Marketing) at Clientele Limited

About the job
Job description

• The Brand Manager is responsible for ensuring brand credibility and equity across all communication platforms (internal and external).

Key Areas of Responsibility

Marketing / Brand Communication

Strategic Requirements

• Marketing strategy aligned to business objectives – set broad strategic objectives and define success measures across all Clientèle products (Non-Insurance products);
• Assess all advertising material in line with business objectives ATL, BTL, Digital and 3rd Party (affiliates);
• Lead the communication strategy aligned to consumer insights and behaviour;
• Drive product innovation in collaboration with the Product team;
• Align communication needs with product requirements; 
• Evaluate product offerings to ensure value for clients and shareholders;
• Support strategic initiatives of current and new distribution channels with relevant marketing material.

Operational requirements

• Brief Creative partners & manage all processes to ensure the timeous delivery of advertising material to the relevant media platforms;
• Monitor competitor activity (ongoing) and compile an analysis twice a year;
• Monitor and analyse market trends;
• Ensure brand communication is aligned with CI;
• Quarterly marketing updates;

Client Communication

Strategic Requirements

• Develop communication guidelines for the non-insurance business;
• Monitor the Communication Committee objectives and support various departments to improve client communication through communication reviews, process alignment and improvements;
• Align all communication to Treating Customers Well;
• Identifying target markets and developing strategies to communicate with them;
• Actively utilise client communication to improve client persistence (Royalty).

Operational requirements

• Propose, brief, review and approve all client communication in conjunction with the Communications Team;
• Manage the communication through the Client Lifecycle process;
• Monitor the costs of client communication to the business – marketing costs, reputational costs, attrition costs;
• Support Client Touchpoint initiative to assess the efficiency and efficacy of client communication (Telesales / Client Service / Billings / Claims).

Project Management

Strategic Requirements

• Support business initiatives from a marketing perspective;
• New products;
• New processes/platforms;
• New distribution channels;
• Lead projects and harness all available resources – key stakeholders or support departments and marketing resources;
• Operational risk reporting. Report on any risks that the business could be exposed to.

Staff Management

• Ensure that KMFs are achieved (self and team);
• Provide strategic guidance and leadership to the broader marketing team;
• Facilitate any required training and coaching to ensure that the broader team perform at the required level;
• Contribute to a conducive and productive working environment;
• Uphold Clientèle's values and align with the company's philosophy: TEW (Treat Employees Well).

Qualification and Skill Requirements

• Completed a Marketing qualification (BComm, BA Communication or IMM);
• At least 5 years experience at a mid-senior level;
• Proficient in brand building, campaign development and management across all media platforms;
• Proficient in MS Office (Word, PowerPoint, Excel);
• Social media gives an advantage;
• Communications experience is an advantage.

Behavioural Competencies

Core Competencies:

• This function requires leadership capabilities to support the Group Marketing team in achieving the business objectives;
• Cross-functional management required;
• Sound strategic insights balanced with the ability to work in an operational manner;
• Must be able to work under pressure in a fast-paced environment;
• Be an excellent communicator;
• Work well within a team and a wide range of people;
• Be organised and methodical;
• Must have impeccable attention to detail.

General Competencies:

• The individual needs to be able to work well in a team;
• Be willing to support the team no matter how menial the task;
• Must be able to work well and cope under pressure.

Personal Characteristics:

• Professional, adaptable, confident in personal capabilities, proactive, and reliable.

Special Requirements:

• Preferably Financial Services experience;
• Preferably Direct Response experience;
• Preferably loyalty program experience;
• Must have a marketing degree;
• Must have at least 10 years of marketing experience.