Brand Manager, Oncology at AstraZeneca

What You will do

• The successful candidate will drive the commercialization of assigned brands in South Africa by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. In this role, you will be strongly involved in launch of the new products and indications based on growth of our Oncology portfolio.

Job Description 

• Design, implement and evaluate the marketing activities of assigned products within a given product line including distribution channel solutions (this will include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams

Typical Accountabilities

• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
• Launch excellence for new indications and new brands allocated to you.
• Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
• Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesising qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights) with quantitative feedback available through various data sources and reports.
• Works with analysts to analyse market data and identify key segment drivers, growth opportunities and business threats.
• Liaises with cross functional team members and external agencies to ensure full communication and success of marketing plans.
• Responsible for budget of assigned brand(s) and must have an outlook with corporate sustainability in mind.
• Be the product, competitor and market expert of assigned brand.
• If this sounds appealing, please read on to understand the experience and skills we’re looking for…

ESSENTIAL SKILLS AND EXPERIENCE REQUIRED

• Completed Bachelor’s Degree in Scientific Field or related
• Must have 2 years plus experience as a brand manager in the Pharma Scientific field
• Preference will be given to applicants who have previous oncology experience
• Experience in Insight/Market Research & brand forecasting
• Previous Sales experience
• Experience managing complex projects.
• Proven brand management experience
• Experience in launching new pharma products in a market.

Desirable:

• MBA in relevant field
• Previous Oncology/Specialty care, Multi-national Pharma companies.
• Understanding of the South African Healthcare environment