Brand Manager: Simba Non-PC incl Softs (Twirls, Ghost Pops) - Isando at PepsiCo

Responsibilities

• Commercial Ownership – own and drive the Simba Non PC range (popcorn, Munchiez, peanuts, pretzels, Chipnix, Ghost Pops) P&L including delivering target Revenue growth and profitability. Operationally leads Simba Non-PC input into iS&OP via monthly PMRs, Sales alignment and forecasts.
• Go to market – Drive Simba Non PC range channel agenda by working closely with customer, shopper teams and NRM teams to define and implement the right promotional strategy, portfolio priorities, pricing strategy, distribution and visibility initiatives across retail channels
• Performance management - Nielsen/Kantar/ tracking and Qliksense understanding of performance against key KPIs on brand health, penetration, distribution, volume etc , executing a plan of actions to accelerate performance.
• Innovation – activate Simba Non PC range innovation with impact across all key consumer touchpoints.
• Business Planning/AOP - Own and drive key initiatives in the calendar including owning key Snacking occasions moments (cultural, retailer events, calendar etc ) across the year.

Qualifications

• 5 years experience, preferably within FMCG
• 3 year tertiary Marketing qualification - Diploma / Degre minimum