Brand Manager (Sports & Energy) at Tiger Brands

THE JOB AT A GLANCE

As the Sports & Energy Brand Manager you will report into a Marketing Director. You are the custodian of driving short and medium term sustainable, profitable growth at a brand level, whilst building the portfolio for the future. You will be responsible for growing one of the most iconic brands in the Tiger Beverages Portfolio, Energade, whilst identifying and planning for growth into other spaces within Sports. You will achieve this by using deep consumer and shopper insights to craft brand/s that consumers love, and by developing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation.

WHAT YOU WILL DO

• Develop & deliver a coordinated integrated marketing plan that grows your own brand or portfolio
• Produce bold and commercially compelling ideas capable of practical execution across all functions
• Day to day management of brands/SKUs, from demand, pricing, forecasting, sales, budgets etc.
• Own and build the brands in both the commercial and consumer space
• Deliver growth in key existing and new occasions and or categories relevant to your brand/s
• Forge strong internal and external partnerships, with colleagues, suppliers and key stakeholders to drive brands growth
• Manage and influence relationships with key marketing and business stakeholders
• Drive thought and people leadership within your space
• You will work with the Marketing centers of excellence to optimize pricing, promotions, product innovation, packaging and marketing mix.
• Own & Deliver the numbers!

QUALIFICATION & EXPERIENCE

• Marketing qualification relevant to a brand manager role with at least 3-5 years’ experience in Brand Management. Managing brands in sports environment will be an advantage, but not a necessity.