Brand & Marketing Specialist at Transnet

Job Purpose:

Maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.

Responsible for adapting a brand strategy for a company’s target market.

Job outputs:

• Develop brand guidelines, and any other material necessary to undertake the execution of the role aligned to Group Brand Guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
• Manage the groups social media channels, including Facebook, LinkedIn, Twitter, Instagram, YouTube, and other relevant platforms
• Keeping social media channels/presence updated and brand focused as well as seeking out new social media avenues/platforms and ways of connecting with audiences to encourage audience participation
• Google positioning (SEO management) optimize content following search engine optimization (SEO) and pay-per-click (PPC)
• Training internal teams to increase social media engagement 
• Brand management through writing and channelling news and media opportunities
• Updating of Blog/News area on company website in WordPress
• Assist with preparing presentations for Client meetings and Request for Proposals
• Manage follow ups with all proposals sent
•  Communicate with agencies and printers, designers, and other business partners (supplier management)
• Manage the CRM database currently HubSpot ▪ Review survey opportunities, and design, edit, and send surveys in SurveyMonkey ▪ Tagging posts
• Create dynamic written, graphic, and video content using a variety of editing platforms on Windows and Mac ▪ Conduct site audits and compile benchmark reports
• Work as part of a team to develop large social media campaigns ▪ Analyse and report audience information and demographics, and success of existing social media projects
• Propose new ideas and concepts for social media content ▪ Write and distribute e-newsletters to subscribers using Mail Chimp
• Manages social media communication
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits
• Engage with inhouse and outsourced staff to ensure they are engaging with the media.
• Designing and editing of business cards and digital and physical promotional material, including brochures and flyers, using platforms including Adobe InDesign and Illustrator
• Work with marketing literature (brochures, press releases etc) to augment the company’s presence in the market
• Help the business increase brand adoption and unification among offices
• Managing internal communications ▪ Compile presentations using latest skills such as infographics and video opportunities.
• Organise conference/exhibition opportunities and represent the company at trade shows from time to time
• Act as a point of contact for marketing-related queries and business development leads via email and phone
• Update the company’s website using WordPress CMS
• Design and write scripts for the company’s live webinars and manage them using the Webinar Jam platform
• Design assets for and edit a variety of videos for our different divisions, and upload them to our YouTube channel
• Create content for and manage our online relocation portal

Qualifications & Experience:

• Senior certificate, BSc/BCom in marketing, business, or relevant field is a strong advantage (College Level marketing, digital marketing, public relations)
• 3-years’ experience in various forms of Marketing and Communications,
• Motivated to work within a small business enterprise
• Excellent English skills, written and spoken
• Good understanding of office management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines

Competencies:

• Good knowledge of market research techniques and database management.
• Excellent knowledge of Microsoft Office, marketing computer software and online applications (CRM Tools, CMS platforms, Design and Video Editing apps, Online analytics, Google AdWords, PowerPoint, Wordpress, Mailchimp, Webinarjam (or similar) etc.
• Knowledge about Marketing and related subject (advertising, consumer behaviour and Marketing analytics culled
• Technology skills,
• Content writing,
• Graphic design,
• Video editing, campaign execution, teamwork, self-motivation, work independently, strong communications skills
• Networking, idea presentation,
• SEO and PPC, Google Analytics WordPress, proofreading,
• Strong customer service skills, enthusiasm, detail orientated