Brand Partner Executive (Senior Sales Account Manager) at Hello Group

• Hello Group is seeking to appoint a Brand Partner Executive to play a pivotal role in managing relationships with wholesalers, distributors, and manufacturers in the FMCG industry.
• The primary responsibility of this position is to promote the company's FinTech solutions within the FMCG sector. This role combines the analytical duties of a senior Sales Account Manager with the creative and strategic thinking needed to cultivate strong relationships with brands and wholesalers.

Duties and Responsibilities    
 Wholesaler and Manufacturer Relationship Management

• Attract, build, and maintain strong relationships with Wholesalers and brand partners to join the platform that supports our merchants
• Act as the primary point of contact for Wholesalers and distributors as well as manufacturers, addressing their needs and concerns promptly.
• Negotiate terms, pricing, and promotional agreements to achieve mutually beneficial outcomes.

Sales and Business Analysis

• Analyse sales data, market trends, and customer insights to identify opportunities and challenges.
• Develop reports and presentations for internal stakeholders, providing actionable recommendations.

Strategy Development and Execution

• Collaborate with internal teams to create and implement strategies to increase sales and market share.
• Continuously evaluate the effectiveness of initiatives and adjust plans accordingly.

Innovation and Idea Generation

• Identify trends and opportunities for growth in the relevant sector.
• Develop innovative solutions and ideas to enhance partnerships and drive business expansion.
• Foster creativity within the team by brainstorming and presenting new initiatives.

Data Management and Reporting

• Maintain accurate and up-to-date records of sales, partnerships, and operational data.
• Use data-driven insights to forecast trends and make informed decisions.
• Prepare and present detailed performance reports to senior management and stakeholders.

Minimum Requirements    
Education

• Bachelor’s degree in Business, Marketing, Economics, or a related field.

Experience

• Minimum of 5-10 years of experience as a Senior Sales Account Manager servicing the FMCG wholesale market or a Senior buyer dealing with the various FMCG brands
• Proven experience in data analysis and strategic planning

Key Competencies

• Analytical Thinking: Ability to analyse complex data sets and extract actionable insights.
• Strategic Vision: Strong business acumen focusing on long-term growth and relationship building.
• Communication Skills: Excellent verbal and written communication, including presentation skills.
• Problem-Solving: Proactive approach to identifying and resolving challenges.
• Creativity and Innovation: Ability to generate and implement new ideas to drive business growth.
• Relationship Management: Strong interpersonal skills to manage partnerships and negotiate effectively.

Additional Requirements

• Willingness to travel to Wholesalers and attend meetings as needed.
• A proactive and results-driven attitude with a focus on delivering measurable outcomes.