Brand Specialist Umhlobo Wenene FM (12828) at The South African Broadcasting Corporation (SABC)

Key Accountabilities 

• Assist the Marketing Manager to develop and implement a marketing strategy for the station or business unit.
• Plan campaigns, launch, and maintain a sustainable brand marketing programme by identifying and analysing audience segments, key areas and opportunities thereof.
• Keeping abreast of all content plans from channel suppliers and station teams, in order to collate programming highlights for marketing purposes.
• Continuous monitoring of competitor activity to ensure station Marketing strategy adapts to changing business environment.
• Assist Marketing Manager with development and implementation of product marketing plans, focusing on Through-the-Line aspect of campaign roll-out.
• Liaise with On-Air teams and Digital specialists, as well as external agencies, to create briefs, conceptualize and implement different phases of station projects/campaigns.
• Leverage relevant content to create engagement opportunities with the consumers to drive Product Uptake and grow digital communities.
• Oversee activations and campaigns: continued tracking of actual spend against budget and informing managers timeously of potential over-spend and risks.
• Presentation of post campaign reports and budget reconciliations to management on all brand activities.
• Provide constant feedback, reports and presentations of all marketing campaigns.
• Source and analyse digital statistics for specific campaigns, for client and stakeholder feedback purposes.
• Execution of marketing plans, promotions and additional activities in coordination
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Develop PR, Communication and branding plans for all station/brand activations in line with station’s events calendar and strategy.
• Monitor and report on the operational risk and compliance matters.
• Implement internal control measures to ensure good governance – ensure all events are insured with internal Insurance department.
• Ensure contracts and/or trade exchange documentation are completed and signed ahead of any event or campaign starting.
• Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislation
• Liaise and sustain rapport with all media players.
• Interact with station service providers and ensure alignment to specific marketing strategy.
• Manage, maintain and expand customer relationships, exploiting specific needs and anticipating new opportunities.
• Champion the business partner relationship constantly seeking out ways of adding further value to the business through collaboration, coaching, education and appreciation of the business priorities.
• Creating value in each customer interaction and focusing on the total customer experience.
• Customer queries/ complaints resolved in accordance with service standards and SLA’s.
• Effective briefing and communication with departmental and other station staff for successful execution of projects.
• Individual coaching, counseling and mentoring conducted on an ongoing basis to meet performance needs.
• Effective and efficient utilization of team members in accordance with production requirements to ensure delivery. 

Requirements:

• 3 Year IMM diploma or equivalent marketing qualification (NQF level 6)
• Digital Marketing Qualification
• Experience in broadcast media environment
• 3-5 years’ experience of the major marketing disciplines required: brand planning, digital marketing, advertising, media planning etc.
• Online campaign management
• Multi-platform campaign management
• Media planning and advertising principles
• PFMA principles
• Supply chain processes
• Events planning and execution
• Social Media engagement
• Budget planning and management
• Marketing Management
• Planning and Organising of resources and information
• Report writing and record keeping
• Project Management