Brand Specialists - Cape Town Head Office at Dis-Chem Pharmacies

Dis-Chem Pharmacies in Cape Town Head Office has an opportunity available for a Brand Specialist to join the team. The main purpose of this role will be to drive growth of the brand within an organisation and ensure that the products, services and product lines that fall under their brand resonate with current and potential customers.

Minimum Requirements:
Essential:

• Grade 12 / Matric
• 5 – 8 years’ experience in Marketing and Brand Management
• Diploma or Degree in Marketing, Business Administration, or related field
• Knowledge of Retail, promotions, sales, stock management and reporting.

Job Description:

Strategy:

• Implement sales and brand strategies at store level according to industry standards.
• Ensure industry legislation is adhered to when developing and implementing strategies.
• Ensure brand strategies are reviewed on a regular basis to evaluate its effectiveness and to make relevant adjustments where needed to enhance sales.
• Champion the brand internally making sure all elements of the company understand the brand and its goals.
• Ensure the effective implementation of promotions involving products.
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Analyse the success of marketing campaigns and creating reports.
• Review financial performance reports, monitor deviations from budget, and take corrective action as necessary following established procedures.

Branding:

• Ensure the effective management of all branding material, maintenance of branding, storage and order of indoor and/ or outdoor branding.
• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Develop all in-store signage programs, ensuring consistency of programs and messaging.

Product Launch:

• Deliver internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
• Ensure the relationship with distributors and suppliers is maintained.
• Create and manage promotional collateral to establish and maintain product branding.
• Manage selection, ordering and distribution of informational and promotional materials.

Competencies
Essential:

• Must have knowledge of Budgets and Financial reports
• Business Acumen, Controlling progress.
• Trustworthy and Honest
• Team Player
• Ability to work under pressure
• Deadline and Sales Driven