Brand Strategist at Derivco

Brand and market research

• Research and analyse the company brand and reputation, internally and externally to identify insights, opportunities and challenges that affect our company's brand strategy and positioning.
• Facilitate ideation sessions with creative teams and formulate proposals that influence the brand direction, strategy and narrative.

Brand standards

• Review branding contents across channels to ensure it aligns with the company and product brand strategies
• Create and execute on various brand awareness activities for internal & external activations to promote brand interaction and visibility.
• Develop branding recommendations for our sub-brands, products & services to improve positioning and awareness of new products and markets amongst target audiences.

Data Analysis

• Research and analyse markets and product performance data to develop branding proposals that will improve product differentiation, positioning and engagement.
• Planning & Direction
• Creates and drives research and analysis plans to support the company and its products' brand strategies.
• Estimate and communicate the effort required for project milestone delivery to enable effective planning and prioritisation.

Knowledge, Practices & Continuous Improvement

• Create and deliver knowledge sharing programmes to educate key stakeholders on branding strategies and the impact on marketing and communication campaigns and content
• Mentor and upskill colleagues to continuously build our capability.

Stakeholder Management

• Maintain a stakeholder map and continuously align with stakeholders on the brand analysis and research services provided to ensure it alignes to business requirements
• Provide appropriate stakeholder feedback over social marketing platforms in accordance with the brand tone of voice.
• Develop a FAQ for social media to ensure that all answers are updated according to brand content standards.

Qualifications

• Bachelors Degree in Communications, Journalism, Public Relations or related field

Minimum

Experience

• 6-8 years in branding

Preferable

• Working in multinational tech companies.
• Experience in enhancing the branding of product or service, as well as developing a marketing plan through analysis of current market data and trends.