Brand Strategist Lead at Ad Dynamo

Responsibilities:

• Sustain a track record and commitment to developing global/regional creative strategies that achieve brand objectives and deliver measurable results.
• Perform and present monthly Brand Strategic reviews to ensure consistent learning and optimisation of all content initiatives
• Lead and own relationships with agency / client partners
• Stay-up-to-date on project, platform and product developments
• Have a rigorous and inquisitive mindset, with the ability to analyse a tangled range of inputs, identify what is missing and synthesise into clear findings.
• Ability to translate research findings into guiding principles and actionable strategic plans.
• Build strong relationships with account executives, sales leads and managers at Ad Dynamo
• Keep up-to-date with client audience’s preferences and proactively suggest new campaigns
• Sharp business acumen and professional maturity. Self-starter that has a relentless passion for knowing more and doing their best work, balanced with a deep respect for the skills that others bring to the table.
• Data-driven thinking
• Creative energy and drive to think outside of the box. Leads ideation and brainstorming sessions internally and externally that extract fresh thinking from attendees and results in actionable next steps.
• A strong communicator. You don't compile slides - you know the client's challenge and develop a narrative that makes them feel heard, delivers against their objectives, and illuminates creative potential and measurable business value.
• Resourceful. You truly enjoy every aspect of the process and can drive all elements in a project from end to end.

Requirements

• Knowledge of marketing or advertising agency, media company or publisher with a digital focus, or related experience; social and mobile experience a strong plus.
• Deep understanding of digital marketing.
• Minimum of an undergraduate degree/equivalent in marketing and/or communication.
• Understanding of Twitter and ability to leverage this platform to create innovative brand experiences.
• Must be passionate about Twitter in Africa.
• Experience leading and managing clients, accounts with a high degree of accountability and stakeholder management.
• Experience in building creative digital media programs at scale that drive brand awareness and high user engagement.
• Detailed working knowledge of Keynote & PowerPoint.
• Desire to stay current on new digital advertising technologies and other platform-related ecosystem partners and their capabilities.
• Ability to handle and prioritise multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals.
• Strong communication skills.
• Strong critical thinking ability.
• Good leadership qualities

Benefits

• A competitive salary
• Contribution towards home internet
• Opportunity to build your career
• Flexitime
• Remote Working
• 1 - 3 month paid sabbatical after 5 years of service
• Fun working environment with diversely skilled individuals