HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused...
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BTL Strategy Development: Co-Create and implement BTL marketing strategies that align with overall brand objectives and drive consumer engagement.
Campaign Management: Plan and execute BTL marketing campaigns, including events, promotions, in-store activations, and experiential marketing.
Brand Activation: Develop and manage brand activation initiatives to enhance brand visibility and consumer interaction. Partner digital team to ensure strong amplification of suitable activations
Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive and effective BTL campaigns.
Vendor Management: Coordinate with external vendors and agencies to execute BTL activities and ensure high-quality delivery.
Performance Analysis: Monitor and analyze the effectiveness of BTL campaigns, providing insights and recommendations for optimization.
Budget Management: Manage the BTL marketing budget, ensuring efficient allocation of resources to maximize ROI.
Market Research: Conduct market research to identify consumer trends and preferences, and adjust BTL strategies accordingly.
Brand Alignment: Collaborate with brand, digital, and product teams to align BTL activities with broader marketing strategies.
Sales & Distribution Coordination: Work closely with sales and distribution teams to ensure BTL campaigns are well-supported and targeted in key regions.
Feedback Loop: Collect and share on-ground feedback from BTL activities with internal teams, contributing to product improvements and strategic marketing decisions.
Brand Experience Management: Ensure that all BTL activities provide a positive and memorable brand experience for consumers, enhancing brand equity and loyalty.
Community Engagement: Engage with local communities through relevant BTL initiatives that resonate with specific consumer needs and preferences.
Sampling & Product Demonstrations: Organize product sampling events and demonstrations to provide first-hand brand experiences, driving awareness and trial.
Influencer & Community Partnerships: Work with local influencers, community groups, and partners to amplify the reach and impact of BTL activities
Job Requirements:
Education:
A relevant and recognized Bachelor’s qualification in Commercial/Marketing.
Experience:
3+ years of experience in BTL marketing or brand management, preferably in the alcohol or beverage industry.
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