Business Intelligence Lead at The South African Breweries (SAB)

Key Responsibilities​

• Lead and manage the business intelligence unit that services all brands
• Own and integrate reporting channels to optimize digital and brand performance across the portfolio.
• Act as the BI custodian, ensuring reporting translates into clear, commercially grounded recommendations that influence decision-making.
• Ensure that review processes are maintained & that team output is of a high quality.
• Establish and continuously refine consistent reporting methodologies, KPI frameworks and measurement standards across brands. Integrate digital performance tracking with broader brand health metrics, including power scores and consumer intelligence, ensuring alignment with Insights and Strategy functions.
• Partner with Data Analysts to translate complex datasets into structured, actionable insights. Apply a deep understanding of brand strategy, audience dynamics and commercial objectives to ensure recommendations are relevant, prioritized and outcome driven.
• Elevate analytical standards by ensuring insight outputs move beyond descriptive reporting into insights that drive brand / consumer behavioral change. Stress-test assumptions, validate methodologies and identify performance blind spots.
• Lead innovation and best practice adoption by staying current on brand strategy shifts, Kantar research, platform updates and emerging measurement frameworks. Embed data-driven creativity into planning and optimization processes.
• Proactively identify brand barriers and growth levers. Present structured, solution-oriented recommendations that address consumer pain points and unlock performance improvements.
• Coach and elevate analysts through structured feedback, critical thinking development and quality review processes. Ensure insights are transferable across portfolios and inspire broader team excellence.
• Demonstrate strong commercial awareness by understanding business strategy, draft Line direction and full 1YP priorities across assigned portfolios. Ensure BI outputs directly support business goals & KPIs.
• Manage team capacity, assist with scopes of work & ensure team deliverables align to retainer & project assignments.

Qualifications/ Experience

• 3 Year Degree/Diploma in relevant field
• 7+ years in insights analysis / strategy / research – key being the ability to interpret data and identify trends and insights
• Advanced MS Excel skills
• Experience with Boolean query writing
• Knowledge and experience using research and reporting tools to drive peformance insights identification and understanding
• Understanding of reporting/research techniques and frameworks
• Ability to interpret and communicate data and research