Campaign Specialist - Bellville at Santam Insurance

What will you do?

The campaign management accountability includes campaign design, performance optimization (sales metric), at times starting at warm-up stage through various means of communication (response rate), be it email, SMS or other digital enablers. The Campaign Specialist accountability includes but not limited to 85 – 90% focus on Sales activities, Client Engagement campaigns and existing business campaigns (profitability actions or a marketing campaign as example). Daily reporting to advisors on target achievement progress, intentionally stimulating a high-performance culture, for improved sales and earnings through line management/ Sales Manager encouragement and ‘competition’ (BPS model) etc.

What will make you successful in this role?

• Analyse and ensure an optimized ROI and performance of leads according to risk appetite, cost of acquisition and propensity for conversion.
• Campaign design and management of existing consented lead portfolios, business cross and upsell portfolios, business communication and marketing campaigns.
• Develop and execute multi-channel marketing campaigns to meet business objectives, including email, social media, digital and SMS advertising.
• Collaborate with cross-functional teams to ensure that the campaign creatives and messaging are aligned with business objectives.
• Manage campaign budgets and timelines and ensure that the campaigns are executed timeously and within budget.
• Measure and report on key metrics, including campaign performance, ROI, and conversion rates.
• Utilise insights to optimize campaign performance.
• Manage relationships with external vendors, creative agencies and data providers, to ensure campaign success;  
• Stay up to date with industry trends, best practices, and make recommendations for new and innovative marketing campaigns;
• Provide regular campaign updates to key stakeholders, including management and other cross-functional teams.

Skills and Qualifications

• Completed Matric and a Bachelor’s Degree or equivalent NQF Level 7 qualification in marketing, business, or a related field would be advantageous.
• Minimum of 3 years of experience in campaign management and execution.
• A proven track record in driving revenue growth and achieving business objectives.
• Experience in multi-channel campaign execution, including email, social media, digital advertising, and SMS;
• Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement;
• Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams;
• Knowledge of marketing automation tools
• Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement;
• Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams;
• Knowledge of marketing automation tools

Kowledge and Skills

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines. 
• Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement. 
• Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams.
• Knowledge of marketing automation tools, such as Everlytic, Avaya and D365.

Personal Attributes

• Builds effective teams - Contributing independently
• Decision quality - Contributing independently
• Directs work - Contributing independently
• Plans and aligns - Contributing independently