Category Business Analyst at Danone

Job Summary:

Danone Southern Africa (Pty), a subsidiary of Danone, is looking for Sales Insights Specialist South Africa (ZA) Bryanston Danone is a global food company holding top positions in healthy food through its four businesses Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

Key Objectives

• Manage Strategic Sales Planning
• Analyse internal and external market, customer and card loyalty data
• Develop and Track Commercial Priorities tools (Distribution, Promotion Efficiency and Pricing Trackers)
• Engage with key internal and external contacts for gathering of relevant information
• Develop in-market sales forecasting learnings by customer to integrate into the GPS
• Demand Planning cycle
• Devise reporting around key drivers (Field Sales, Key Accounts, Exports) and drive actions to execution
• Coordinate and share in-market sales and business performance reports
• Check and distribute relevant business performance reports to the business with key insights
• Present key business performance metrics and learnings to the exco and extended leadership team monthly / quarterly
• Provide support to Field sales team by educating them on commercial tracking tools and key actions
• In-market NPD management of performance (across categories)
• Plan and forecast for the launch of new products (volume, benchmarking, pricing)
• Conduct post analysis of new product performance
• Ensure daily, weekly and monthly tracking on new brands
• Coordinate the Pricing learning's to the PRGM Manager (across categories)
• Prepare regular price & promotional review and analysis reports to determine the market situation and competitiveness against the main competitors in the market.
• Leads Customer and Regional Joint Business Planning
• Develops Customer and regional plans (extract information, provide to stakeholders and co-create solutions)
• Leads the joint planning process alongside the key account manager, head of key accounts and head of field sales.

Key Requirements Of The Job

• Qualification(s) Bachelor's degree
   

Experience And Skills

• 5 Years' experience in and FMCG environment
• Advanced knowledge of MS Office, MS Excel, Nielsen Answers;
• Advantageous Shopper 360, Spar Insights, DunHumby, Power BI
   

Reason For Essential Qualification & Skills

• Role needs knowledge of systems and advanced analytics
   

Personal Characteristics and Behaviour Traits

• Human Centric
• Accountable and Decisive
• Agility
• Inclusive and collaborative
   

Competencies:

• Strategic catalyst for profitable growth
• Drives people-centric innovation
• Leads through digital fluency, data mastery and storytelling
• Assesses the Category in the Customers, identifies Category Growth opportunities, develops size of the prize and Category Plans with Customers
• Develops Channel Strategy that defines which channels Danone will focus on, what we want to achieve in each channel and the Guidelines for Danone's tactical activities
• Drive profitable growth for Danone and our Customers by understanding P&L by Channel & Customer and the financial impact of the key Drivers by Channel/ Customer
• Builds a full understanding of Customers and their Shoppers and builds a Customer Business Plan Sells the Plan & Negotiates for best outcomes