CDT Executive- BLNE (Branyston) at Nestle

A day in the life of a CDT:

Drive Channel Insight for markets:

• Analyze Channel Trends & develop Insight built around 4Ps +C.
• Develop Channel Growth Strategy and Vision to inform Commercial Plans based on Shopper Insights:
• Leverage Channel Insight to develop BIC POS solutions by Channel that can be utilized as part of Category Growth Strategies
• Prioritize Channels in line with Business Needs and Ability to Win (fast-growing or under-served)

Drive Commercial Planning Process:

• Identify, align and prioritize Channel opportunities with Category CDT teams.
• Develop a clear Channel vision based on identified growth opportunities.
• Develop effective and efficient commercial plans that are consistent with the identified Channel opportunities aligned to Category Insights and Brand Objectives (Category CDT Team)
• Engage and align with the various BU’s in planning country specific activities and budget coordination.

Flawlessly Execute Plans:

• Align planning and execution of region and country specific trade activities with CBM’s & Category CDT.
• Evaluate the effectiveness on all trade activities and promotions.
• Constantly track, analyze, and manage the performance of key customers to identify opportunities or negative trading trends.

What will make you successful?

• Degree in Marketing or Sales
• 3 - 5 years’ experience in Trade Marketing or Sales.
• Good record of success in a customer (not limited to Key Accounts) facing role.
•  Understands customers and the field sales selling process predominantly within the trade environment.