Chief Marketing Officer / Marketing Director - JHB at Eduvos

The Position:

• To lead the Eduvos Marketing function by generating demand that drives student numbers and grow the Eduvos brand. Creating, communicating and delivering offerings that increase value for customers, clients and business partners. This position will form part of the Eduvos Senior Leadership Team.

Special working conditions:

• Hybrid working arrangement
• Will be required to travel to national campuses occasionally

Minimum Requirements    
Minimum qualification:

• A graduate marketing qualification plus relevant post graduate qualification, preferably a master’s degree (or above) in Marketing or an MBA

Experience:

• At least 10 years marketing management experience
• At least five years’ experience within the Professional Services, Services or Higher Education industry
• Know-how and proven experience in running a full-scale in-house marketing service that is fully integrated with the Sales and Product Development functions

Duties and Responsibilities    
Responsibilities:

• As the Chief Marketing Officer / Marketing Director you will be primarily responsible for the following:

Accountability Areas:

Operating and Financial results:

Accountable for the performance of Marketing including the following:

• Communications, Brand / brand value and reputation management
• Customer acquisition and retention
• Customer experience
• Digital Marketing
• Marketing data and analytics
• In-house agency performance
• Brand performance and sentiment
• Internal communications
• Alumni growth and affiliation
• Public relations
• Corporate identity and marketing collateral
• Events
• Management:
• Budgets and resource management
• Strategic measurement and KPI’s
• Marketing strategy implementation, monitoring, control and corrective action
• Marketing related reporting
• Cross-functional collaboration
• Marketing functional workflow, alignment and communication
• Marketing function escalations, decisions and problem solving
• Vendor selection and landscape
• Drive marketing innovation to lead or respond to market disruption

Lead the development of a marketing tech roadmap and capabilities

• Operational best practices
• Marketing function operational efficiency and innovation
• Marketing organisational structure and effectiveness
• Lead a high performing marketing function:
• Create a marketing strategy to support business growth and sustainability
• Brand strategy, values and positioning
• Connect brand health to experience and business outcomes

Contribution to Eduvos strategy and Senior Leadership Team effectiveness

• Talent acquisition, selection and onboarding
• Driving high performance within the marketing team through performance management
• Skill levels training, development and coaching
• Marketing function culture, climate and change
• Reward and recognition

Stakeholder engagement and communications:

• Internal and external stakeholder engagement and management / collaboration

Functional and Behavioural Competencies    
Functional competencies:

• Working knowledge of digital marketing (e.g. paid media, SEO, analytics, UX)
• Financial management skills
• In-depth knowledge of creative marketing function
• Extensive knowledge of the higher education market will be advantageous
• Competent in using marketing systems (e.g. CRM, web languages and design tools)
• Knowledge of a wide range of marketing techniques and concepts
• Well-developed presentation skills

Behavioural competencies:

• Vision and strategy
• People leadership and development
• Innovation and change
• Initiative and responsibility
• Relations and networking
• Influence
• Effective communication (verbal and written)
• Analysis and judgment / problem solving
• Systematic approach (planning and organising)
• Steadiness (emotional tenacity)
• Business development and bottom-line focus