Chief Marketing Officer at Robert Walters

Essential criteria for the Chief Marketing Officer position encompass:

• A qualification in the Marketing or related fields are required, minimum Honours degree
• 7 – 10 years’ experience in a Marketing capacity
• Proven experience as a CMO or Marketing Director, preferably in the financial services, property, or mortgage sector
• A proven track record of building a brand from the ground up, having been involved in the detail and execution
• Experience in managing the full marketing life cycle, including performance marketing, communications, PR, events planning and execution, design, and digital & online marketing
• Be truly passionate about the marketing field.

Primary responsibilities entail, but are not restricted to:

• Set goals and objectives for the marketing department
• Plan and execute marketing strategies for the group and its subsidiaries
• Manage the annual and quarterly marketing budget for the department
• Lead the marketing team in conducting regular research and analysis to increase customer outreach and market share
• Proficient in utilising a range of marketing tools including market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.
• Align marketing plans with internal stakeholders and promote collaboration
• Collect and analyse data to make informed decisions and evaluate past marketing plans
• Stay updated on best practices and technology in the industry to stay competitive
• Design and implement marketing campaigns to generate leads
• Cultivate relationships with strategic partners to enhance operations
• Develop public relations and choose effective communication channels
• Identify trends and insights for digital marketing campaigns and optimise spending accordingly
• Build and develop the marketing team
• Develop marketing strategies that align with company goals and capitalise on market opportunities
• Conduct market research, analyse consumer trends, and identify target audiences
• Collaborate with cross-functional teams to implement integrated marketing campaigns and enhance customer experience.

Key personal skills for a successful Chief Marketing Officer:

• Strong strategic thinking skills
• Exceptional leadership
• Foster collaboration
• Drive growth and innovation
• Adaptability to work in an evolving environment
• Entrepreneurial mind set
• Creative thinking
• Strong business acumen.