Commercial Director at Singita

About the job
Purpose

• The role of this position, which reports to Singita’s CEO, is one where commercial success and deep emotional connection go hand in hand. We are looking for a Commercial Director who understands that driving revenue, market positioning, and financial strategy is as much about feeling as it is about numbers. This role calls for a leader who can balance strategic growth with brand integrity, ensuring that every commercial decision enhances the essence of Singita.

Who You Are:

• Strategic & Visionary – You see the future before it arrives, staying ahead of market trends and consumer shifts.
• A Thoughtful Leader – You listen, observe, and lead with emotional intelligence, guiding teams with clarity and confidence.
• Data-Driven & Systems-Minded – You bring structure, financial acumen, and analytical depth to decision-making and you are open to enhancing internal efficiencies through artificial intelligence.
• Creatively Commercial – You understand luxury, exclusivity, and experience design, ensuring commercial and financial success without compromising brand soul.
• Detail-Oriented with a Big-Picture View – You have a deep sense of style and an instinct for what makes an exceptional brand experience.
• International Global Exposure – You understand the global dynamics of different markets, cultures and take an interest in happenings around the world

This is an opportunity to lead with heart and head and to be a part Singita’s exciting future.

Skills & Experience

• Highly developed financial skills with relevant experience. A relevant academic qualification/s will be preferred.
• Experience in luxury hospitality is highly advantageous.
• Flexibility to travel.
• Demonstrated commitment to integrity, quality, customer service and uncompromising ethical standards.
• Practices the application of a growth mindset.
• Leadership style encompasses well-developed levels of EQ and weighting is apportioned to listening, observing, learning and thinking.
• Exceptional communication skills and the ability to courageously share views and consider paradigms with a fresh lens and through various perspectives.
• Displays humility and self-efficacy.