Commercial Sales Executive at AVI Limited

• We’re looking for a leader who understands the realities of FMCG, someone who combines sharp commercial thinking with the ability to deliver through others. You operate comfortably at both strategic and operational levels, build credible relationships, and lead teams that execute with consistency.
• This role will carry full national responsibility across multiple channels, customers, and categories within a highly competitive FMCG environment. If you take ownership, set high standards, and have a track record of delivering results in a complex, fast-moving environment, this is your space to make a meaningful impact.                    

Reporting Structure:

• Reports to: Managing Director
• Direct Reports: National Sales Operations Team 

Key Areas of Impact:

Commercial Leadership & Sales Performance

• Take full accountability for national sales performance, ensuring delivery against revenue, volume, and profitability targets
• Lead and optimise sales operations to drive consistent, disciplined execution across all channels
• Translate commercial strategy into measurable, actionable plans that deliver results 

Strategic Direction & Execution

• Shape and deliver the Entyce sales strategy in line with broader business objectives
• Identify growth opportunities across categories, channels, and customers, and convert these into tangible outcomes
• Lead business improvement and turnaround initiatives where required, with a strong focus on performance acceleration 

Customer & Stakeholder Leadership

• Build and maintain senior, commercially sound relationships with key customers, suppliers, and internal stakeholders
• Act as a credible, influential partner at executive level, strengthening Entyce’s position within the market
• Ensure customer strategies are aligned to long-term brand and business growth 

Team Leadership & Capability Building

• Lead, coach, and develop a high-performing sales organisation
• Build capability within the team to strengthen commercial thinking, accountability, and execution discipline
• Foster a culture of ownership, performance, and continuous improvement 

Governance, Reporting & Business Insight

• Ensure robust governance, compliance, and alignment with AVI Group standards
• Provide clear, accurate, and timely reporting to the Managing Director and key stakeholders
• Use data and insights to inform decision-making and drive commercial effectiveness 

Business Growth & Market Expansion

• Drive initiatives to grow market share and expand the Entyce footprint
• Identify and unlock new opportunities within existing and emerging channels
• Contribute to the long-term sustainability and competitiveness of the business 

What It Takes to Succeed:

Experience that set you up for success:                       

• Minimum 10 years’ FMCG sales experience, with a strong track record in senior commercial roles
• Proven experience leading national sales teams and complex customer portfolios
• Demonstrated ability to deliver against ambitious commercial targets in a competitive environment
• Strong experience in strategy development, execution, and performance turnaround
• Experience engaging at EXCO and senior customer level, with the ability to influence and challenge constructively 

Qualifications & Certifications that will contribute to your success:

• A Degree in Business, Commerce, Marketing or a related field is required
• A postgraduate qualification will be advantageous
• Professional certifications in Sales, Commercial Leadership, or Strategy will strengthen your profile 

Additional Requirements that will enhance your impact on success:

• Strong commercial acumen with the ability to balance top-line growth and profitability
• Advanced negotiation and influencing capability
• High levels of resilience, adaptability, and ownership in a fast-paced FMCG environment
• Ability to translate data into insight and action
• Willingness to travel nationally as required