Communications Specialist (Marketing) at Prodigy Finance

What are some of the responsibilities of this role?

Communication Planning

• Collaborate with cross-functional teams to understand business objectives, targets, audience, and acquisition goals.
• Responsible for creating and executing end CRM strategies to engage and convert international masters students

Content Creation

• Produce compelling and engaging content for email, website, in-app, push notification, social media and SMS.
• Secondarily, assist with website copywriting and social media copywriting
• Craft messaging that highlights the unique value proposition of Prodigy’s funding solution for the international masters' student market
• Create persuasive subject lines and engaging email body copy to drive open rates, click-through rates and other required domain metrics

Segmentation and Personalisation

• Utilise and understand data and segmentation with the help of the domain leads and data teams to tailor content to specific interests, needs and preferences of different customer segments.
• UseImplement dynamic content and personalisation strings to enhance the relevance of each email

Automation and Workflows

• Set up and manage email automation workflows, welcome sequences, drip campaigns and lead nurturing sequences.
• Ensure timely delivery of the right content to the right audience at different stages of the acquisition journey.

A/B testing

• Conduct A/B testing on email content (subject lines, email copy, visuals, layout, call to action) and mechanisms (delivery dates, ranges, and settings) to optimise performance subject lines, email copy, visuals, layout, call to action to optimise email performance.
• Analyse test results and use insights to refine email strategies and improve conversion rates, and work with the data team to understand and improve campaign outcomes

Lead Nurturing

• Develop lead nurturing strategies to guide potential students through decision-making process, addressing their concerns and needs.
• Create content assets with the content lead, such as customer testimonials and case studies, to provide value and build trust.

Data Analysis and Reporting

• Monitor email campaign metrics i.e. open rates, click-through rates, conversion rates, unsubscribes, and through the funnel to registration, application starts to submit.
• Create a weekly and monthly report to share in functional meetings, domain meetings and performance meetings.

Compliance and Best Practice

• Ensure email campaigns comply with relevant data protection laws and privacy regulations (e.g. GDPR, CAN-SPAM) and are signed off by the Legal team
• Stay up-to-date with emerging trends on email best practices and industry news and implement innovative strategies.

Collaboration

• Coordinate with design, content and acquisition teams to ensure consistent brand and messaging across all communications.
• Work closely with the data, tech and analytics teams to integrate email campaigns with customer data and track user interactions.

What would the ideal candidate be great at?

• Personal stature, gravitas, a relationship builder, influencer, excellent communication and interpersonal skills across a number of stakeholder groups
• Excellent critical judgment; able to make good decisions, be trusted, respected and dependable; be proactive and responsive, ask the right questions, raise flags at the right time. Able to prioritise and plan workloads for the team
• Insight. Developing a feel for the international graduate students, their needs and how to translate that into an opportunity for Prodigy Finance
• Analytical thinking capability: logical, systematic, strategic and pragmatic
• Strong attention to detail, both quantitative and qualitative; can process large amounts of data from disparate sources.
• Able to learn new concepts and business issues quickly
• Bias to action; create ideas, think outside the box
• Problem-solver and solution finder, proactive, use initiative to develop and improve
• Structured in an unstructured environment; highly organised, ability to multi-task and project manage. Can correctly prioritise multiple issues, opportunities and creates structure, systems and processes from scratch.

Qualifications and experience

• Degree in communication, journalism, media or marketing
• Excellent command of the English language
• 2-3 years’ communications/marketing experience gained within a highly reputable technology or financial services company
• Experience working with communications and customer data with any customer engagement platforms is a must. Working on Braze would be an advantage which is Prodigy’s customer engagement platform.
• Experience with programmatic marketing methodologies and tools
• Demonstrable experience in stakeholder management and relationship building
• Proven track record of partnering with cross-functional teams and leading successful product launches 
• Experience working with Tech, Product and Business Development teams to understand market requirements and support business initiatives
• Understanding of user journeys, customer journeys and customer experience, particularly within the context of financial services or technology.