Community Manager (Durban based) at Publicis Groupe

The Community Manager/Social Curator will be responsible for:

• Daily monitoring and community management of multiple social media accounts for the Nivea brand
• Responsible for proactively engaging with communities of consumers on the various platforms
• Identifying key communities and platforms to engage and provide a platform to demonstrate Nivea’s skin expertise
• Identifying influencers, brief and work with them to establish and reinforce Nivea’s skincare expertise in a meaningful and credible way
• Creating written content
• Building of content calendars and scheduling of content in line with social media best practice.
• Proposing new content ideas based on your understanding of the brand community and the skincare social universe, being able to collaborate with creative teams and eventually create some in-the moment content on your own
• Respond to comments and customer queries in a timely manner
• Create consumer Q&As for approval
• Scout content and accounts to interact with real time
• Monitor and report on channel performance and community learnings.
• Organize and participate in events to build community and boost brand awareness
• Build relationships with customers, potential customers, industry professionals and journalists

Specific Responsibilities:

• Accurately engaging with social media queries or comments across multiple platforms (Facebook, Twitter, Instagram, TikTok, YouTube) in line with brand tone and guidelines.
• Scheduling social media posts accurately and timeously in line with content calendar.
• Building content calendars in line with social media best practice.
• Monitoring and measuring the impact of content, and analysing, reviewing and contributing to the delivery of Social Media reports.
• Working with the social media and account management teams to support any agency and client requirements through administrative, community management and research tasks.
• Reading and understanding Content Strategy Documents, giving input where you feel you can add value.
• Coordinating and executing social media competition and prize draws, working closely with the account management and production teams.
• Creation and management of effective crisis management communication
• Social media event coverage (during and after work hours)
• Looking out for and assessing opportunities to engage the brand’s followers at the next level.
• Immersing yourself in local and international news, always on the lookout for opportunities to be tactical.
• Staying on top of trends, tools & applications.

Personal Profile and Skills Requirement:

• The successful new candidate will be passionate about the advertising and communications industry, highly motivated with excellent communication and problem-solving skills.

The following attributes are also essential:

• Have excellent multi-lingual writing skills backed by strong inter-personal skills
• Be constantly curious
• Highly organised
• Multi-tasker
• Easily self-manage
• A passion for creating content for brands on social media channels.
• Being deadline driven and pulling out all the stops to ensure that assigned tasks are completed accurately and on time.
• Have a presence on all the latest social media platforms and understanding of social media ad-units.
• Have an 'always-on' approach to life
• Find satisfaction in closing conversations successfully and accurately on social channels.
• Enjoy unlocking proactive social ideas.
• Have a willingness to learn and progress. 

Qualifications

• Qualification in Marketing, Advertising or Communications
• Facebook Blueprint, Twitter Flight School or similar social media qualifications will be advantageous
• Working experience (or internship) in social media and/or community management for a brand on social media
• Experience in using social media tools (eg. Falcon IO, Sprinkler, Hootsuite, Sprout Social)
• Journalist, editorial and possibly digital research experience will be advantageous
• 2+ year’s experience