Conceptual Designer at Publicis Groupe

Overview

• We are looking for a Conceptual Designer who blends creative vision with technical expertise to craft visually compelling, digitally optimised content. This role requires strong conceptual thinking, mastery of design and multimedia tools, and a deep understanding of digital formats, platform requirements, and production workflows. The ideal candidate will also leverage local cultural insights to ensure relevance and impact.

Responsibilities

• Lead the conceptual development and execution of digitally led creative ideas across social media, influencer campaigns, and activations.
• Collaborate with the Creative Director and Copywriter to ensure design aligns with strategic objectives and brand identity.
• Oversee technical aspects of multimedia asset creation, including motion graphics, video editing, responsive layouts, and platform-specific adaptations.
• Stay ahead of digital design trends, tools, and technologies to drive innovation.
• Ensure all visual outputs meet quality standards and technical specifications for digital platforms.
• Apply local cultural insights and audience understanding to create visually relevant and impactful content.

Qualifications

• Strong portfolio showcasing conceptual design and technical execution for digital-first campaigns.
• Expertise in software (Adobe Creative Suite, After Effects, Premiere Pro, Figma, etc.).
• Solid understanding of digital production workflows, responsive design, and optimization for social platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Strong knowledge of local insights and cultural nuances.
• Must be based in Durban.