Consultant, Public Relations at Standard Bank Group

Job Description

Grow and contribute to SBSA / the BUs reputation, brand and image, through Public Relations execution by conducting research, compiling information, analysing data, and supporting PR campaign execution. To contribute to positive and proactive PR outcomes for the bank / BU, to enhance the reputation of the bank and realise commercial benefits.

Qualifications

• A degree in Communication, Public Relations

Experience: 

• 3-4 years experience working in a Public Relations and Communications team (corporate or agency). Good understanding of PR principles and of the media landscape. Strong research and data analysis background, with proven experience in conducting research to surface findings and make recommendations Proficient in using MS suite of tools Demonstrated team player, who is comfortable with a broad array of duties to support the PR team.

Additional Information

• Proactively scan multiple media platforms and sources, to identify features across different media outlets which will meet PR strategies and objectives. Conduct research on industry trends, competitors' PR activities, and media coverage to motivate for PR opportunities and provide insights and and input to PR strategies, so that campaigns are targeted and have a higher rate of success in generating positive coverage. Monitor media coverage, track press clippings, and compile media reports for internal use and analysis, to contribute to decision making when assessing what PR strategies to deploy. Conduct detailed research for press releases so that press releases are factual, impactful and contribute to brand and reputation.
• Provide support to content creation by drafting initial versions of press releases, media interview motivations and briefing documents, expediting the time to create and approve content, and ensuring the Specialists and Leads are able to leverage team capability. Update and manage media contact databases, ensuring accuracy and completeness of contact information for journalists and media outlets, so that these can be quickly accessed, and that PR team members are managing current stakeholder lists. Develop, own, and maintain a PR calendar, which flags content and feature opportunities, as well provides a holistic, visual view of planned PR events and campaigns .
• Monitor media coverage and analyse PR metrics to assess the effectiveness of campaigns and make recommendations for improvement, contributing to a data driven approach to PR. Support the team during PR events, meetings, and press conferences by arranging logistics, preparing materials, and assisting with on-site coordination as needed, ensuring that interaction with PR stakeholders is smooth and slick.
• These activities can have a harmful effect on reputation if not managed effectively. Collate PR information for monthly, quarterly, and annual reports as part of broader set of measurement tools for the PR team, summarizing key findings, conclusions and recommendations where necessary. Ensure adherence to all policy and procedure which informs and governs Public Relations and reputation management.
• Provide administrative support during crisis situations, including tracking issues to provide regular updates and coordinating reports, so that information and decisions can be expedited, and capability in the PR team appropriately leveraged.
• Monitor department budget by recording department expenditures and notifying management of budget deviations, so that proactive remediation can take place where needed. Improve job knowledge through attending training sessions and being an eager member of the PR team, to grow ones career in the PR community though continuous learning and participation

Behavioral Competencies:

• Checking Details
• Embracing Change
• Examining Information
• Interpreting Data
• Meeting Timescales
• Producing Output
• Providing Insights
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Upholding Standards