Consumer Marketing Data, Diagnostics and Protocols, Manager at The Coca-Cola Company

What You’ll Do for Us:  

DIAGNOSTIC AND PROTOCOL MANAGEMENT 

• Support management of all steps in developing, maintaining, and enhancing large scale consumer tracking studies from gathering of insight objectives, sample design, questionnaire development, supplier management, analysis plan development to platform rollout and training.
• Support the relationship with current data suppliers, partnering with Operating Units and Global Platform Services teams, guaranteeing optimal service delivery and enhancement of identified marketing consumer diagnostics and protocols.
• Be a partner to Marketing Platform Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners. 
• Work with the above to assess diagnostics and foundational protocol needs. Support development and maintenance of required diagnostics and foundational protocols at the local OU and global level.

GLOBAL LIAISON & ALIGNMENT – PLATFORM SERVICES 

• Sync Africa OU with Global Team standards and ways of working including protocol alignment.  
• Input into the shaping of protocols to deliver the best consumer data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization. 

INDUCTION & TRAINING 

• Support agencies in running trainings of Africa OU associates on datasets, access, independent analysis, and interpretation of diagnostics and protocols.  
• Promote the data to ensure it is embraced and used appropriately to produce excellent business outcomes. 

BUSINESS REPORTING/DATABASE MANAGEMENT 

• Define data delivery requirements, ingestion, cleaning, metric construction, data harmonization (GTC) and warehousing so that data is consistent, comparable, and accurate across our foundational protocol consumer information base.  

BUDGET + QUALITY CONTROL 

• Africa and Platform Services Foundational Protocol Budget Management Support including Budget/ PO/ SOW management. Working with the OU and Platform Services Procurement and Finance teams to ensure finance process adherence. 
• Working with our core providers across Consumer Performance to ensure quality questionnaire/stimulus translation including Brand/Attribute/Module Updates/Sampling design 
• Data quality investigation (sample design, universe update, ad hoc research to validate, etc.)  

PROJECT MANAGEMENT 

• Define and project manage standard protocols in the Consumer Tracking/Landscape for the OU 
• Africa OU point of contact for Global Platform Services Marketing Consumer Data Diagnostics and Protocols Team

Qualifications & Requirements:    

Functional Skills:  

• Marketing Research Skills:  In-depth knowledge of sampling methods and proven ability to design and manage large, ongoing, research platforms.
• Analytic Skills:  Ability to analyze quantitative and qualitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources to solve business problems
• Knowledge of analytic techniques such as Cluster Analysis, Factor Analysis, Segmentation Techniques, and Statistical Testing.
• Custom Marketing Research Capability:  Ability to support development and direction of custom research projects; ability to explain and interpret data in a way that is meaningful to business needs.
• Research Knowledge: Knowledge of industry and customer research resources (e.g., Nielsen, Spectra, CREST, etc.) and a basic knowledge of methods for gathering information (i.e., survey techniques). Knowledge of KO proprietary studies a plus.
• Presentation Skills:  Proven presentation skills to convey insights and training material.
• Communication Skills:  Ability to communicate complex information and implications both verbally- in interactions with senior leaders, and in written presentations utilizing "storytelling techniques" to communicate a clear, compelling, and cohesive story.
• Network/Resources and Cross Functional Relationships: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.  Must be able to support leading teams of internal and external resources strategically and operationally 
• Ability to influence multiple stakeholders and handle conflicting priorities.  
• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook is required. Experience with and working knowledge of statistics packages (R, SPSS, Python, SAS, etc.) and data manipulation (SQL, etc.) is a big plus  
• Related Work Experience:  Minimum of 6 years of work experience with marketing research expertise. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.   

Education Requirements:  Bachelor's Degree required

What We Can Do for You: 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico. 
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants. 

Skills

• Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Project Management; Influencing Decisions; Microsoft Office; Brand Positioning; Communication; Social Media Strategies; Problem Solving; Syndicated Research; Retail Marketing Strategy; Brand Storytelling; Channel Management

Our Purpose and Growth Culture:

• We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
• We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.