Content and Communication Manager at Prodigy Finance

What are some of the responsibilities of this role?

Strategic Communication

• Develop and refine the overall content and communications strategy aligned with company goals and target audience to enhance the visibility and reputation of Prodigy.
• Collaborate with cross-functional teams to ensure consistent messaging across all communication channels.  Understand domain objectives and priorities to develop communications and content plans.

Content Creation and Management

• Produce engaging and informative content for various platforms, including website, landing pages, email, SMS, WhatsApp, blogs, social media, newsletters and press releases.
• Generate content that resonates with Prodigy’s target audience, showcasing value propositions and benefits of the solution for international master’s students.
• Ensure consistent tone, style and messaging across communications materials and channels.
• Oversee the creation of multimedia content, including videos, infographics, and other visual assets.

Brand Management

• Ensure brand consistency in all communication material and across all channels, i.e. brand voice and messaging frameworks.
• Develop and maintain content and brand guidelines, ensuring alignment with the company’s values and objectives.
• Monitor industry trends and competitor activities to inform brand positioning.

Public Relations and Social Media

• Review media content in the form of press releases and articles on a case-by-case basis.
• Support editorial plans and requirements for social media and other content-dependent efforts across functions when required.

Team Management

• Lead, mentor and empower the communications specialists to foster a collaborative creative work environment to deliver on their responsibilities.
• Provide communications specialists with guidance and direction for planning, execution and outcome (goals and key results) on an ongoing basis.
• Ensure their SOPs, Communications Briefing template and RACI models are followed.
• Conduct regular one-on-one meetings and weekly performance checks to ensure that the communications specialists are delivering on their priorities.
• Supervise external contributors where applicable and edit or rewrite contributions where needed.

Analytics and Reporting

• Ensure the team prepare regular reports on their email campaigns detailing performance metrics and insights for functional, domain and company performance meetings;
• Weekly domain meetings
• Bi-weekly performance and learning meetings
• Monthly Marketing Report

Content and Communications Tech Operations

• Responsible for building out of landing pages and updating of web pages when required using the content management system
• Oversee design for communications and content within the content management system and customer engagement platforms.
• Oversee the email journey build, content structuring, tagging and email implementation using Prodigy’s customer engagement platform.

Qualifications and experience

• Bachelor's degree in Communications, Journalism, Marketing or related field
• Proven experience in communications, content creation, and brand management, preferably in the Fintech or financial services industry
• Exceptional writing and editing skills with a keen eye for detail
• Knowledge of SEO, web analytics and content optimisation
• Strong understanding of digital marketing trends, customer engagement, content management and social media platforms
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously