Content Creative Specialist at Binance

About the job

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Bundle Africa is looking for a Content Creative Specialist to take care of cross-platform content initiatives, with the end goal of driving key engagement and brand awareness, you will be crafting Marketing assets tailored for online, social media, direct marketing, and channel partner marketing purposes. Exceptional copywriting skills, preferably gained within a Crypto/payments/B2C tech or very similar environment, are therefore a must.

Responsibilities

• • Create and execute a content marketing strategy to generate compelling content to increase brand awareness, drive leads and engage our thriving community.  

  • Produce high quality, engaging, original content that can be used cross-platform

  • Be a part of the central social media team, contributing towards the main Bundle accounts on each platform, generating ideas to increase customer engagement, education, or brand awareness.

  • Drive effective and creative marketing campaigns, working cross-functionally with design, content, performance marketing, product and other teams

  • Measure, report, and analyse the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance

  • Innovate and implement test-and-learn strategies along with delivering results

  • Analyse market landscape to supply actionable insight (in real-time) on hot topics, breaking news, sentiment/market observations

  • Creation of multiple articles weekly with the goal of educating, exciting, and inspiring our community and attracting new audiences.

  • Have fun

Requirement

• • Native or Fluent English language is a MUST

  • Keen sense and understanding of the crypto market in general

  • Experience or strong interest in copywriting. A meme connoisseur

  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant

  • 2+ years of experience in digital marketing or social media related roles

  • Strong sense of responsibility and resistance to stress

  • Self-motivated and results-oriented

  • Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire