Content Lead: Insurance at Discovery Limited

KEY PURPOSE

The Content Lead: Insurance is responsible for the content deliverables of Discovery Life and Discovery Insure. The Content Lead combines the creativity and skill of a specialist writer with leadership, organisational and problem-solving abilities to meet the content objectives of each business. Reporting to the Head of Content, the Content Lead oversees the day-to-day content planning, generation and execution of content development. The Content Lead supervises freelance writers, with the responsibility to create compelling thought leadership, brand and social media content for Discovery’s insurance offerings. The Content Lead plays a key role in coordinating, planning and collaborating with various internal, marketing, editorial and project teams to deliver high-quality content for various target audiences and platforms.

As the Content Lead, responsibilities include the following, but are not limited to:

• Meeting with editorial and project teams on the various insurance brands, and social media and PR teams to brainstorm and develop content ideas for all media channels
• Planning and managing daily content operations for the portfolio
• Collaborating with the Head of Content to understand content priorities and solutions
• Presenting content opportunities and solutions to heads of brand, social media and PR
• Supervising freelance writers and other content producers, as required for different projects and briefs
• Planning and approving briefs to writers
• Managing project plans, schedules, work flow data and related administration 
• Identifying unique content opportunities in line with the key messages and priorities as stipulated by business
• Identifying opportunities for content that will be suitable and relevant for a media audience
• Collaborating with a broader team to identify opportunities that will build the thought leadership position of experts and leaders in the business
• Researching and overseeing development of content for various executive LinkedIn profiles
• Identifying opportunities where data insights from business can be leveraged in content
• Assisting the team in conducting interviews with a wide range of internal and external stakeholders to produce content according to client briefs
• Developing and managing content plans according to content and marketing strategies
• Assisting the team in developing content in various forms, including press releases, opinion pieces, website content, media responses and reports 
• Project managing large content projects when required 
• Working with and providing support to the Head of social media on social media content
• Working with various internal and external stakeholders, including clients and suppliers 
• Managing briefs for video and photography shoots, as well as design agencies 

In this role, the Content Lead is responsible for ensuring continuous improvement and professional development, including:

• Fostering an environment conducive to cross-functional skills transfer and coaching freelance writers where required
• Cultivating an environment where creativity and innovation are encouraged
• Maintaining professional and technical knowledge and keeping abreast of industry trends
• Contributing to team success by ensuring team commitment and cohesion
• Valuing individual contributions and showing respect for others
• Respecting diversity and encouraging an environment that values inclusivity.

Builds and manages operational relationships with internal stakeholders

• Engage with senior business colleagues to contribute to the brand or communication strategy
• Researches local and international trends and business enablers and makes recommendations on content and editorial plans and strategies
• Provides expert guidance to colleagues on industry best practice
• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.

COMPETENCIES

• Understanding of the financial, insurance and investments landscape
• Excellent writing skills, with experience in financial and technical writing an advantage
• Ability to develop content strategies, plans and campaigns targeted at various audiences 
• Ability to engage with senior management within the organisation 
• Ability to translate complex concepts into engaging and simple content 
• Ability to understand the voice of the organisation and adapt the tone of the content to the audience 
• Project management experience and skills 
• Attention to detail 
• Excellent interpersonal skills 
• Ability to work well in a team and oversee the deliverables of a team of writers
• Ability to work under pressure and meet deadlines 

EDUCATION AND EXPERIENCE

• Matric and appropriate tertiary qualification (degree with marketing, communication, journalism, writing or language components) 
• Extensive writing experience
• Background in financial writing (financial, insurance or investment topics)
• Minimum 5 – 8 years’ experience (PR, editorial, social media, communication, or agency experience) 
• Digital marketing and social media experience