Content Manager - Social Media at Media24 (Pty) Ltd

KEY RESPONSIBILITIES

Social Media Management

• Develop and implement comprehensive social media strategies to grow audience engagement and drive traffic to our digital platforms
• Manage and curate content across all social media platforms, tailoring content to meet specific audience needs on each channel
• Create compelling and engaging social media posts that support published content and drive user interaction
• Build and maintain our social media audience, focusing on both retention and expansion
• Stay current with emerging social media trends, features, and best practices to maximize platform effectiveness
• Analyse social media metrics and performance data to optimise future content strategies

Content Management and Optimisation

• Sub-edit content in adherence to South African media law and the Press Code
• Write creative, tabloid-style and SEO-based headlines
• Write SEO-based blurbs and extract relevant SEO keywords from content
• Write appropriate and creative captions for all story elements
• Ensure content pieces flow in a sensible and engaging way
• Add appropriate photographic, audio, video and info-box content when creating stories
• Publish content to website
• Use analytics tools to guide decision-making with regards to publishing schedules and ranking stories on the website
• Moderate comments fairly and effectively

REQUIREMENTS

• Relevant diploma or degree in journalism or related field
• Minimum 4 years’ experience in digital content management with a strong focus on social media management
• May be required to work evenings, weekends and public holidays on a shift basis.
• Knowledge of the online environment and the Daily Sun audience
• Understanding of the South African media landscape