Content Marketer at SURGO HR & TRAINING

Job Description:

The Content Marketer is responsible for executing the brand’s content plan and ensuring that it supports the overall marketing strategy for the brand/market. The perfect candidate will be superb at content creation, management and be passionate about sport/gaming and have a real understanding of how to direct traffic in the gambling/gaming industry.

Job Responsibilities:

• Support the Head of Department & Retention Manager in executing and continuously developing a planned and real-time content strategy.
• Create weekly schedules and publish content aimed at increasing traffic & betting activity, ultimately maximizing customer lifetime value across multiple channels including site/app, push messaging, SMS and email.
• Continuously plan and deliver insightful, informative and reactive site content that drives traffic and supports business objectives.
• Deliver content and real-time marketing activity using a range of channels and supporting the wider CRM strategy to deliver targets.
• Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making.
• Work closely with Retention Manager, social media and SEO to ensure all activity forms a holistic content strategy.
• Work closely with both Product and Trading to ensure all activity is competitive, reactive and profitable.
• Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimize traffic.
• Produce regular reports that outline performance against key KPIs.
• Support the Head of Department in maintain and continually evolving the brand voice and style.
• Ensure content is compliant with all appropriate regulation and legislation.

Requirements:

• 2 year plus experience in the gaming or gambling industry or sporting

Degree or diploma

Clear criminal record

Key Competencies:

• Strong copywriting, proofing and editing skills.
• On-site content management and experience in producing content schedules.
• Experience working with ESPs, CRM and CMS tools.