Since our establishment in 1961, Toyota has become as much a part of South African culture as the vibrant South Africans that drive our vehicles.
With this in mind, we've shaped Toyota's culture around contributing positively to the country we love. Toyota South Africa is dedicated and committed to supplying a range of vehicles, parts, accessories and servi...
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Reporting to the Senior Manager Marketing Planning, this position is responsible for delivering actionable market, customer and competitive insights to enable informed decision‑making in support of product alignment, campaign optimisation and sustainable growth within the South African automotive market.
The role forms part of the Sales & Marketing Group and is based in Sandton.
KEY PERFORMANCE AREAS:
Delivery of market, customer and competitive insights to support product and marketing strategies
Management and facilitation of the New Model Introduction (NMI) process and standard lead‑time frameworks
Support to product planners through research insights for product alignment and positioning
Management of cross‑car projects and strategic studies
Compilation and facilitation of executive‑level presentations in collaboration with internal stakeholders
Development and application of research frameworks, segmentation logic and customer profiling
Initiation, facilitation and coordination of internal and external research requirements
External research supplier management, including briefing, performance monitoring and value optimisation
Ownership and management of the marketing research budget
Contribution to strategic planning through trend analysis and industry monitoring
Support for events, launches and executive forums through insights, visuals and content
QUALIFICATIONS AND EXPERIENCE:
NQF Level 6 qualification in Marketing, Communications or a related field
Qualification(s) in research methodologies will be advantageous
3–5 years’ relevant experience in project management within a marketing or research environment
Motor industry experience will be advantageous
Experience in research methodologies and survey-based tools preferred
Strong computer literacy, including MS Office and MS Projects (intermediate to advanced)
Exposure to SAP and automotive master data systems will be advantageous
COMPETENCIES:
Strong analytical and problem‑solving capability
Strategic and critical thinking
Sound decision‑making and judgement
High attention to detail and accuracy
Strong project and time management skills
Perseverance and resilience in a fast‑paced environment
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