Copywriter (DBN) at BETSoftware

We Want You:

• We're on the hunt for a talented Copywriter to join our Marketing Team and help us create some awesome content. If you love puns, have a way with words, and are always up for a challenge, there’s a spot for you in our All-Star Team!
• As a member of our Team, you'll have the opportunity to flex your creative muscles and come up with clever and quirky copy that will help us stand out from the crowd. Whether you're a pun master, a meme connoisseur, or a wordsmith extraordinaire, we want to hear from you!

You Bring:

• Relevant degree/diploma.
• 2-3 years in a similar position.
• Proven writing skills backed up by a portfolio.
• Experience with conducting research.

What You’ll Do:

• Responsible for the linguistic content that correctly reflects our brand voice.
• Work with the PR and Communications Specialist to find core messages aimed at specific target audiences.
• Brainstorm visual and copy ideas with various stakeholders to develop a variety of content marketing collateral.
• Conceptualise and write high-quality copy across multiple platforms such as print, outdoor, TV, activations, in-store, social media, and online content.
• Copy checking to ensure all spelling and grammar is correct.
• Check that our content complies with regulations and legislation.
• Interpret briefs into slogans, catchphrases, and effective content.
• Research target audiences and competition.
• Produce original, clear, and credible ideas, messages, and scripts.
• Update and amend campaigns according to feedback.
• Conduct research in order to understand the brand and products sold.
• Be able to write in varying tones and styles and adapt points from creative briefs into persuasive copy concepts.
• Write content for a variety of audiences and purposes and adapt the content to ensure it is relevant and applicable to the audience e.g. internal communication, website, press releases, blogs, newsletters, adverts, scripts, invitations, product information, business documents, etc.
• Monitor trends and adapt content as required.
• Provide support to the Brand and Marketing Team and assist with ad hoc tasks and projects as required.