Copywriter at eMedia Investments

Description

As a Copywriter you would be required to create & edit original copy that is creative, well researched, relevant to the stations audience & meets our clients’ needs.

Copywriting:

• Write engaging copy that authentically represents the station's brand while speaking directly to our youth audience. 
• Work closely with our sales team and clients to understand campaign goals, creating tailor-made commercial concepts that resonate with young listeners. 
• Collaborate with our programming, sales & marketing teams to conceive and craft captivating scripts for spots, promotions, imaging, and other on-air content. 
• Edit and proofread copy meticulously, maintaining high standards of grammar and tone. 
• Adapt your writing style to align with different segments of our diverse youth demographic.
• Stay ahead of the curve on youth culture, trends and language nuances to ensure our content remains fresh and relatable. 
• Contribute ideas and creative solutions during brainstorming sessions and team discussions. 
• Carry out any other reasonable tasks as directed by manager.

Key Performance Indicators:

Ensure commercial script guidelines & briefs are adhered to:

• Clear understanding of commercial campaign goals & objectives
• Conduct necessary research on clients brand/product/event in-order to write specialized scripts that resonate with the target audience.
• Ensure accurate proofreading & editing, maintaining the stations high standards of grammar & tone
• Ensure each script is completed within a 2-3hr turnaround time
• Increase in response rate in call-to-action or lead generation campaigns
• Ensuring consistency of copy/messaging across all campaign elements and flagging any discrepancies
• Adapt your writing style to align with different segments of our diverse youth demographic
• Collaborating with the sales & CS teams to ensure script perfection 
• Ensure broadcasting regulations and guidelines are adhered to 
• Ensure voice over recordings are executed according to the client briefs:
• Provide scripts & briefs for voice over artists
• Ensure the voice artists delivery/execution is directed adequately during recordings

Ensure voice artists execute in the appropriate mood & tone for campaigns

• Script quality station & show imaging according to the stations imaging calendar:
• Collaborate with the production supervisor to conceive a yearly imaging calendar relevant to the stations audience
• Script copy for calendar events/campaigns at least a month in advance
• Collaborate with on-air teams on scripting show imaging at least a month before the launch of each new line up
• Ensuring the brand’s positive image is maintained in all copy
• Ensure copy remains relevant & relatable by staying ahead of the curve on youth culture, trends and language nuances

Requirements

Qualifications

• National Senior Certificate is essential 
• Bachelors Degree in Journalism and/or Communications and/or Media Studies and/or English - Essential

Experience

• 3 years experience in Radio and/or Journalism and/or Creative Writing
• Computer Literacy
• MS Office Suite - Basic

Language

• English - Advanced

Functional/Technical Competencies

• Building Strategic Working Relationship
• Contributing to Team Success
• Decision Making
• Innovation
• Accuracy/Attention to Detail