Copywriter - Foschini at TFG (The Foschini Group)

Responsibilities:

• As a Marketing team member, create, build and amplify the Brands Tone of Voice through creative writing across all channels (e.g. Digital, Social, ATL and in-store)
• Strong ability to interpret business objectives ensuring implementation of aligned outputs
• You ensure that through crisp copy you communicate complicated ideas or content crafted towards attracting the targeted audience.
• Understand Fashion and Beauty trends, terminology or jargon/slang in order to communicate content effectively
• Ensure all copy meets strict brand standards in terms of grammar, punctuation, formatting, and other technical elements
• A stickler for detail ensuring the highest standards in accuracy and integrity of copy
• In an ever changing and dynamic environment, adjust quickly to shifting approaches, situations and priorities. Resilience, perseverance and agility is paramount.
• Working with internal and external teams
• Keyword research with support from SEOteam
• Responsible for competitor research and analysis

Requirements:

• A portfolio of excellent work
• A degree or diploma in English, communications, marketing or media
• 3 years’ experience in a Content/Copywriting role
• Experience working with copy across various channels with strong focus on digital and social channels
• Exposure to SEO + Paid Media
• Excellent writing skills + attention to detail
• Passionate about digital communication
• A portfolio is essential for all interviews - Only original artworks will be accepted.