Copywriter at Nedbank

Job Purpose

Nedbank’s Group Digital Marketing Department is seeking a versatile mid-level copywriter who will be responsible for creating consumer-targeted copy for a diverse range of portfolios. The scope of this job includes creating copy for online media including paid social media, articles, landing pages, microsites, apps, videos etc. SEO knowledge is essential. The mid-level copywriter will have experience in writing copy for prominent brands. Examples of work will be requested, and a copywriting test will be conducted at Nedbank’s Head Office in Sandton. The mid-level copywriter will contribute to the user experience of the customer journey by producing compelling copy with a strong narrative, as well as generating innovative ideas that move the organisation forward. The successful candidate will be reporting into the senior digital copywriter.

Job Responsibilities

• Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos
• Drive vision for product language and content across customer journeys
• Identify and articulate problematic moments in user flows with the goal of raising the CX bar
• Define and document standards, patterns, principles and processes to establish a unified approach to communications
• Drive alignment on style, voice and tone across channels
• Collaborating with multi-discipline practitioners and project stakeholders
• Presenting work to stakeholders and managing good relationships with them
• Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent
• Influence and adapt to stakeholder feedback
• Support the achievement of the business strategy, objectives and values
• Stay abreast of developments in field of expertise
• Ensure personal growth and enable effectiveness in performance of roles and responsibilities
• Contribute to the Nedbank Culture building initiatives (e.g. staff surveys etc)
• Participate and support corporate responsibility initiatives for the achievement of business strategy
• Seek opportunities to improve business processes, models and systems though agile thinking

Atributes

• Meticulous attention to detail
• A passion for writing
• Creative problem-solving abilities
• Experience in writing on various platforms including social media, apps, campaign pages, microsites, blogs, video sites etc.
• Knowledge of the current digital arena
• Understanding of digital marketing best-practice principles

Essential Qualifications - NQF Level

• Matric/Grade 12/National Senior Certificate
• Advanced Diploma/ National 1st Degree

Preferred Certifications

Certification in UX Writing, Content Strategy, UX or Design

Type of Exposure

• Working with a group to identify alternative solutions to a problem
• Sharing information in different ways to increase stakeholders’ understanding of digital landscape
• Comparing two or more sets of information
• Business writing and proofreading
• Building and maintaining effective relationships with internal and external stakeholders
• Managing customer expectations
• Interacting with diverse people
• Working in a fast-paced environment
• Working in a team

Minimum Experience Level

• 3-4 years’ experience in writing and editing copy
• Knowledge of writing for SEO is essential
• Financial sector experience preferred but not essential
• Advertising/marketing agency experience will be advantageous
• Strong verbal and excellent written business communication skills
• Excellent time-management and multitasking skills

Technical / Professional Knowledge

• Written and verbal communication skills
• Writing, editing, proofreading, layout and design skills

Behavioural Competencies

• Collaborating
• Managing Work
• Leveraging Feedback
• Continuous Learning
• Technical/Professional Knowledge and Skills