Copywriter at Pick n Pay Stores Limited

Job Description

• We are one of South Africa’s largest retailers and we have a fantastic opportunity for an experienced, highly conceptual mid-weight copywriter. This role is for an in-house creative team based in Cape Town. Your goal will be translating marketing and branding strategies into innovative and exciting campaigns and will see you develop effective and meaningful ideas, content, copy and scripts.
• We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style.
• You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
• Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
• Maintain up-to-date knowledge of communications- and client-related industry trends
• Stay current on the appropriate style guidelines and brand voice for consistent messaging

Minimum requirements

• Relevant tertiary qualification
• 5 years’ experience in copywriting for advertising or marketing agencies
• Retail experience is essential
• Demonstrated knowledge/understanding of storytelling principles across various channels and digital
• You must have previous advertising agency, copywriting and retail experience. Please submit a relevant portfolio of work along with your CV on application.

Competencies

• Exceptional writing and research skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Critical thinking skills
• Ability to influence people through creative ideas and written work
• Team player
• Good interpersonal skills
• Working with the creative team to create exceptional creative work
• Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
• Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
• Interpret creative briefs to develop concepts for execution with assigned brands
• Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
• Revise copy based on internal feedback