Copywriter - Pretoria at hearX Group

Job Purpose:
Responsible for producing copy that is engaging, clear and accurate for marketing material and advertising channels, including but not limited to: websites; emails; print ads; digital ads; social media and catalogs.

Minimum education (essential):
Diploma in Languages / Journalism

Minimum education (desirable):
Degree in Languages / Journalism

Minimum applicable experience (years):
5 years

Required nature of experience:

• Copywriting
• Digital campaign idea/copy development
• B2C marketing 
• Proofreading
• Editing
• Administration

Skills and Knowledge (essential):

• English first language
• Proficient in Microsoft Suite / Google Suite 
• Excellent writing skills 
• Excellent ad/campaign writing skills
• Editing/proofing
• Experience developing copy for US market a plus

Other:

• SEM Rush
• Grammarly
• Copyscape
• Read-able
• Google Drive
• Chat GPT

Essential Competencies:

• Embracing Change
• Developing Expertise
• Checking Things
• Documenting Facts
• Producing Output 
• Meeting Timescales
• Managing Tasks
• Taking Action

Important Competencies:

• Challenging Ideas
• Inviting Feedback
• Adopting Practical Approaches
• Upholding Standards
• Pursuing Goals
• Showing Composure
• Examining Information
• Following Procedures
• Thinking Positively
• Interpreting Data

Copywriting 75%

• Update and maintain Communications Guide.
• Conduct keyword research.
• Update and maintain drip campaign content.
  • Ensure high quality of emails.
  • Monitor accuracy of emails and edit/update accordingly.
  • Send emails to the Communications Lead for approval. 
• Create copy for ad campaigns and marketing campaigns. 
  • Liaise with the design team timeously to create artwork.
• Write compelling and high-quality website content.
• Write evergreen articles for the Lexie Hearing and Go Hearing blogs.
• Optimize existing blog articles for relevance.

Newsletters 15%

• Draft newsletters for weekly release.
• Upload newsletters to Mailchimp and incorporate appropriate artwork.
• Send out newsletters every Friday.

Lexie Blog 10%

• Maintain Lexie Blog.
• Ensure articles are up to date and optimized. 
• Upload articles.

QMS

• Ensure that QMS guidelines are adhered to. 
• Ensure that all supporting documents are kept to date. 
• Ensure that all processes are kept relevant.