Copywriter at The Rank Group

Job Description

• Work as part of a talented, hard-working and forward-thinking global copy team, writing innovative, compelling and persuasive copy across Rank Interactive’s Digital and Retail spaces.
• Create copy for all Rank brands, including the renowned Mecca Bingo and Grosvenor Casino estates, on a variety of tasks; from CRM campaigns, headline banners and SEO blogs to UX, social copy and everything in between.
• Work closely with your fellow copywriters, key stakeholders, designers, UX and Digital Ops teams, plus brand managers and execs, playing a key role in finessing core messages and understanding target audiences to help our Brands grow.
• Set internal quality targets to ensure all customer facing copy is to the highest standard and is accurate, relevant, current and grammatically correct.
• Adhere to brand and tone of voice guidelines, ensuring compliant and engaging content. Understand different customer groups and adjust language accordingly.
• Join in with development of creative ideas, concepts and approaches for marketing campaigns, working with marketing teams to drive creativity and innovation, and to test and measure the impact of words for our brands and customers.

Qualifications

• Demonstrable experience of creating high quality copy for digital platforms
• Minimum of 2 years’ experience in a similar role
• Experience in creating and following brand and tone of voice guidelines
• Solid commercial business understanding - focused on maximising customer value through copy that generates action
• Gaming related industry knowledge and experience beneficial