Creative Director at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF POSITION

To ensure product development, manage all creative operational needs, leading the communication -interactive design and concept delivery. To inspire and manage the creative team, create and approve high class visual layouts, brainstorming, and copy writing for short form productions

KEY ACCOUNTABILITIES:

• Implement the approved strategic On-air plans for the Video Entertainment Platforms.
• Monitor and evaluate the implementation of the On Air plans.
• Report on the impact of the On Air plans based on market intelligence reports and editorial reviews.
• Coordinate viewing sessions of the work delivered by producers.
• Creatively design channel/bouquet on air campaigns and manage on-air brand projects.
• Ensure graphics are used effectively to enhance campaigns.
• Lead and provide creative direction to the channels promo producers and evaluate creative output.
• Approve/Reject concepts, promos, launches and campaigns created.
• Confirm accuracy of times, dates and days of the different promos.
• Provide input on appropriate creative execution of on-air imaging.
• Provide creative direction as well as execute shoots for the platform.
• Ensure all shoots are aligned to the marketing brief and channel specifications.
• Drive on-air brand campaigns and ensure it addresses platform positioning
• Ensure production of multipurpose digital On Air material aligned to the Divisions digital strategy.
• Coordinate and manage weekly status meetings and brainstorm sessions.
• Develop workflows for promo producers.
• Attend weekly channel steering meetings in order to gain sight of business operations.
• Present Promos for platform review at steering meetings
• Manage the operating budget as per campaign in such a manner to ensure effective utilization of budget
• Implement and Adhere to (Standard Operating Procedures) SOP’s for Operational efficiencies.
• Implement internal control measures to ensure good governance.
• Monitor and report on the operational risk and compliance matters.
• Comply with applicable policies and legislation.
• Advise on policies to ensure fair and uniform interpretation of guidelines.
• Monitor and Report on Occupational Health and Safety Act.
• Provide monthly reports highlighting challenges and achievements.
• Contract management of Freelancers
• Administer Freelance payment
• Issue Creative On-Air briefs to external suppliers.
• Foster relationships with relevant stakeholders through collaboration, and education of business processes and priorities.
• Establish clear lines of communication between programming, scheduling, marketing and the creative staff.
• Contract and manage Performance Management System in accordance with organizational policy and procedures.
• Manage adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with department staff.
• Ensure Personal Development Plans (PDP) for all staff members are in place and make follows up.
• Provide direction on the retention and attraction of staff
• Individual coaching and mentoring conducted on an ongoing basis to meet performance needs

REQUIREMENTS:          

• National Diploma or Degree in Film & Television or Media Studies or related qualification (NQF6/7)
• 5 years’ experience on multiple levels in On Air Television Production which 3 should be on supervisory
• Understanding of related policy.
• Computer Package
• Financial management
• Project management
• Creation of PR opportunities to enhance the image of SABC television channel
• Good understanding of the On Air/Marketing environment