Takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent.
Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that the customer comes first.
All of our focus is dedicated to improving the customer ...
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Creating, scheduling and sending CRM campaigns that focus on Takealot’s Subscriptions Service. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs.
Executing lifecycle journeys and campaigns for Takealot’s subscription service, aimed at increasing customer acquisition, retention and lifetime value as well as preventing churn and increasing cross-group, cross-sell and up-sell opportunities. This includes identifying relevant channels and key messaging.
Crafting CRM campaigns aimed at increasing personalisation. This includes mapping out existing customer journeys as well as planning and setting up new lifecycle/triggered campaigns.
Working closely with the CRM Manager to ensure campaigns are sent out on time, accurately reflect products on site and include relevant messaging.
Managing administrative tasks related to creating and managing the campaign briefing process, conducting checks to ensure accurate and suitable rendering of direct channels across different platforms, coordinating approvals, sending off campaigns.
Optimising processes to streamline the briefing, creation and sending of CRM lifecycle campaigns.
Working with cross group, design and brand teams to ensure content and design for the relevant CRM campaigns are relevant and on brand.
Monitoring and reporting on key CRM metrics related to CRM campaigns, providing insights and recommendations for optimisation.
Conducting A/B Tests to inform more effective CRM campaigns.
Applying segmentation techniques to build appropriate email, push and in-app notification audiences to reach campaign objectives.
Using liquid to build dynamic and personalised marketing campaigns.
Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices.
Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices.
Designing and sending out surveys to customers at various touchpoints to capture relevant information about customer preferences, satisfaction levels, and experiences.
Qualifications:
A National Diploma or Bachelor's degree in a relevant field such as Marketing or Business
3+ years of experience in CRM or Email Marketing role
Experience in e-commerce or digital marketing
Experience working with Braze or other CRM Marketing platforms is a must
Braze certification is advantageous
Experience in campaign reporting and analysis is a must
Experience using liquid or other template languages (advantageous)
Experience building triggered/lifecycle campaigns is a must
Experience creating personalised marketing campaigns is a must
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