CRM Coordinator at Clicks Group

Introduction

• We are looking to recruit a CRM Coordinator to work within the Digital Marketing Team. This role will report into the Digital Communications Manager and be based at Clicks Head Office in Cape Town.

Job description

Job Purpose:

• To coordinate and execute CRM communications across digital channels including Email, App Notifications, Mobile Pop-ups, WhatsApp and SMS. The role is responsible for briefing campaigns, building CRM communications, executing and deploying campaigns, maintaining communication accuracy, and supporting reporting and optimisation of CRM initiatives.

Job Objectives:

• To brief, coordinate and execute Email, App Notifications, Mobile Pop-ups, WhatsApp and SMS.
• To build and deploy CRM communications within CRM and marketing automation platforms.
• To ensure all CRM communication content is accurate, customer-centric and aligned to brand guidelines.
• To coordinate campaign setup, building, scheduling, testing and deployment.
• To maintain and optimise customer communication journeys and lifecycle campaigns.
• To collaborate with internal stakeholders including Marketing, Design, Analytics, Commercial and Digital teams to deliver campaigns from a CRM perspective.
• To monitor campaign performance and provide insights and reporting on CRM campaign effectiveness.
• To support A/B testing and optimisation initiatives across CRM channels.
• To ensure CRM communications are delivered according to best practice, compliance and customer experience standards.
• To utilise emerging CRM tools, trends and technologies to improve campaign effectiveness and engagement.

Minimum requirements

Job related knowledge:

• Digital marketing principles, practices and global trends (applied)
• Digital communication platforms and tools (expert)
• Copywriting and editing (expert)
• Communication strategies and best practice (expert)

Job related skills:

Essential

• CRM campaign briefing and coordination
• Building and deploying CRM campaigns across Email, App Notifications, Mobile Pop-ups, WhatsApp and SMS
• Marketing automation and CRM platform management (Salesforce, Braze, Bloomreach, HubSpot or similar)
• Content creation and campaign management
• Analytical skills and drawing insights from CRM campaign data
• Effective communication and stakeholder management
• Managing complexity and multiple campaign timelines
• Innovative thinking and customer engagement opportunities
• Attention to detail and quality assurance
• Customer-centric thinking and personalisation 

Desirable

• Advanced data analytics / data science
• Proficiency with publishing, content development, video and photo editing tools, digital media formats and HTML

Job experience:

Essential

• Minimum of 2 years’ experience in marketing (desirable in retail/FMCG marketing), with at least 1 years’ experience in digital communications.
• Minimum of 1 years’ experience using digital communications and social media management tools.

Desirable:

• 3 years’ experience in marketing (desirable in retail/FMCG marketing), with 1 years in digital communications.

Education:

• Essential: National Diploma in Marketing, Communication (or relevant discipline)
• Desirable: Bachelor of Commerce degree (or relevant discipline, e.g. Marketing)

Essential Competencies:

• Working with People 
• Presenting and Communicating Information 
• Writing and Reporting 
• Applying Expertise and Technology 
• Planning and Organising 
• Delivering Results & Meeting Customer Expectations 
• Adapting and Responding to Change 
• Achieving Personal Work Goals and Objectives

Apply by: 20 May 2026