CRM Specialist at Hollywoodbets

Responsibilities

• We have an amazing opportunity for a CRM Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• Minimum 3-5 years' experience working with CRM platforms, marketing technology solutions, or customer engagement systems.
• Experience managing and executing CRM campaigns.
• Experience working with CRM vendors and third-party technology providers.
• Experience gathering business requirements and producing BRD documentation.
• Experience troubleshooting system and data-related issues.
• Experience working with reporting tools, analytics, and customer data environments
• Bachelors Degree or Diploma in Information Technology, Business Information Systems, Marketing, Data Analytics, Computer Science, or a related field. 

What You’ll Do For The Brand:

Operational

CRM Platform Administration & Maintenance

• Manage the day-to-day operation and maintenance of CRM platforms.
• Monitor CRM platform health, performance, and availability.
• Ensure all CRM systems are functioning optimally and meeting business requirements.
• Identify, investigate, and resolve platform issues, escalating where necessary.
• Coordinate with internal technology teams and external service providers to address incidents and service disruptions.
• Assist with system configuration, platform optimization, and environment management.
• Support CRM platform upgrades, releases, testing, and deployments.
• Maintain user access controls, platform settings, and operational governance processes.

Campaign Execution & Marketing Support

• Work closely with Marketing, CRM, Loyalty, Customer Experience, and other business stakeholders to execute customer engagement campaigns.
• Review campaign briefs and translate business requirements into CRM campaign configurations.
• Build, configure, test, schedule, and deploy customer communication campaigns across multiple channels.
• Ensure campaigns are delivered accurately and in accordance with business requirements.
• Validate customer targeting, segmentation, audience selection, and campaign logic.
• Monitor campaign performance and provide executional support to stakeholders.
• Identify opportunities to improve campaign effectiveness through automation and process enhancements.
• Support A/B testing and campaign optimization initiatives.

Data Management & Data Quality Assurance

• Monitor CRM data integrations and ensure data feeds are operating correctly.
• Conduct routine audits of customer data, campaign data, and reporting datasets.
• Investigate data discrepancies and coordinate corrective actions with relevant stakeholders.
• Ensure data accuracy, completeness, consistency, and integrity across CRM platforms.
• Validate customer segmentation rules and audience data used for campaigns.
• Monitor data synchronization between CRM platforms and connected business systems.
• Support compliance with data governance and reporting standards.
• Maintain documentation relating to data structures, integrations, and validation procedures.

Reporting & Analytics Support

• Support the maintenance and administration of CRM reporting environments.
• Ensure CRM reports and dashboards remain accurate and up to date.
• Validate reporting outputs before distribution to stakeholders.
• Troubleshoot reporting issues and data anomalies.
• Work with the CRM Product Owner and data teams to improve reporting capabilities.
• Assist with campaign performance reporting and operational KPI tracking.
• Generate recurring operational and campaign reports as required.
• Ensure reporting processes align with business and governance requirements.

CRM Enhancement & Roadmap Delivery

• Work closely with the CRM Product Owner to support CRM platform roadmap initiatives.
• Identify opportunities for automation, optimization, and platform enhancements.
• Gather business requirements from stakeholders and translate them into functional deliverables.
• Participate in solution design discussions with technical teams and CRM vendors.
• Assist in prioritizing enhancement requests and change initiatives.
• Track progress of approved enhancements through delivery and implementation.
• Conduct user acceptance testing (UAT) and post-implementation validation.
• Support adoption and change management activities relating to platform enhancements.
• Business Analysis & Documentation
• Create and maintain Business Requirements Documents (BRDs), functional specifications, process documentation, and operational procedures.
• Document business needs, workflows, use cases, system changes, and enhancement requests.
• Ensure all requirements are clearly articulated and aligned to business objectives.
• Facilitate discussions between business stakeholders and technical teams to ensure a common understanding of requirements.
• Maintain comprehensive records of platform configurations, integrations, and operational processes.
• Support process improvement initiatives through accurate and detailed documentation.

Stakeholder & Vendor Management

• Act as a key point of contact between business users, technology teams, and CRM service providers.
• Develop and maintain effective working relationships with internal and external stakeholders.
• Coordinate investigations, technical support activities, and enhancement requests with vendors.
• Participate in regular service review meetings with external providers.
• Monitor vendor performance against agreed service levels.
• Ensure issues and risks are communicated effectively to relevant stakeholders.

What You’ll Bring To The Team:

• CRM Platforms (e.g., XtremePush, Smartico, Salesforce Marketing Cloud, Braze, HubSpot, Adobe Campaign, or similar).
• Customer segmentation and audience management.
• Data integration and API concepts.
• Marketing automation platforms.
• Campaign management and customer journey orchestration.
• Data validation and reporting methodologies.
• UAT testing and release management processes.
• SQL or data query experience would be advantageous.

Apply Before 09/11/2026