CRM Specialist at Media24 (Pty) Ltd

Key responsibilities:

(The primary tasks, functions and deliverables of the role)

• Liaising closely with the editorial team
• Ownership of the calendar and running of content campaigns across different platforms
• Planning, creating and optimising content & campaigns that will be used to drive subscriber acquisition and loyalty.
• Brainstorming marketing campaigns
• Segmenting audiences and targeting them with context-specific campaigns and messaging
• Giving input into creative copy and design for display campaigns
• Keeping a forward-looking view of the upcoming campaigns and create emails, content and blurbs that will be used across all marketing channels.
• UX and UI screens
• Reporting on campaign performance and optimising for improvement
• Understanding and mastering the voice of the brand in communication 

Skills and competencies

(The abilities that the individual needs to perform this role effectively)

• Excellent verbal communication skills
• Excellent written communication and copywriting skills
• Strong customer focus
• Relationship building
• Attention to detail
• Pressure resilience
• Problem solving
• Creativity and a passion for design
• Expert knowledge of CMR and automation tools.

Qualifications and Knowledge

• Tertiary qualification in Marketing, Journalism or Languages 
• Sound knowledge of CRM principles and tools;
• Proficiency in relevant software packages and applications; Braze experience is highly advantageous.
• Valid driver's license